Sandra Jabur Email & Phone Number

Whitby, On, Ca

Whitby, On, Ca

Greater Toronto Area, Canada

Toronto, Ontario, Canada

As a Manager of Integrated Marketing Planning, I assumed a leadership position in optimizing marketing strategies across various business units. My role involved enhancing marketing processes, aligning them with key performance indicators (KPIs), and fostering collaboration with Corporate, Global, and Business Unit partners to drive tangible business outcomes. I diligently managed budgets, tracked competitive intelligence, and championed continuous improvement.• Led the Rapid Response project across all Canadian teams to proactively address potential client concerns during adverse events, resulting in a 75% reduction in response time, ensuring timely and effective communication, and strengthening trust-based client relationships.• Led a project to create a unified set of KPIs, aligning Marketing Return on Investment (MROI) and Client Marketing Operations executive data to evolve and enhance data quality, reports, and insights by 20% across the organization.• Developed integrated marketing plans for the Canadian market, enhancing visibility, and aligning business strategy with all units to eliminate redundancy and streamline internal processes.• Structured high-priority IT project sessions to address critical issues and actions, creating awareness of the implementation of new features, enabling the executive team with improved data for better decision-making.

Toronto, Canada Area

Dynamic Project Manager with a track record of leading special projects to enhance the project lifecycle for packaging creation and ensure the successful execution of individual projects. Known for process enhancement, resource management, and driving the adoption of a significant data management system (ABGPM) for package creation. My role encompasses stakeholder engagement, risk assessment, and strategic planning to ensure efficient adoption and desired outcomes.• Designed and implemented the internal ABGPM system across Canada to manage and track product packaging lifecycle, perform documentation version control and revisions. This significantly improved processes and employee/supplier experience, resulting in savings exceeding CAD $800k on inefficient processes. The project was subsequently adopted and implemented in all USA business units.• Managed change processes affecting over 500 employees across multiple departments to improve product development workflow and enhance communication between teams. This led to a 15% reduction in the time required to launch a new product, the elimination of 30% of redundant steps, establishment of KPI metrics to drive accountability, and a reduction in human errors.• Shortened payment processing time by revamping billing workflows, expediting payment receipt, improving cashflow and recovering pending receivables of $2 million dollars.• Oversaw several product launch projects for brands including Bud Light, Budweiser, Blue, Mike's, and others, collaborating closely with cross-functional teams. The objective was to ensure meticulous adherence to requirements and quality benchmarks, resulting in on-time shelf availability as per scheduled timelines and contributing to brand success.

Toronto, Canada Area

As a Communication and Marketing Project Manager at a small startup, I lead various crucial initiatives to drive growth and success. My key responsibilities include managing communication efforts, overseeing multiple marketing projects, shaping and maintaining our brand identity, orchestrating fundraising activities, orchestrating product launch campaigns, and cultivating partnerships and events to propel our business forward.• Responsible for creating and managing fundraising campaigns for new products that raised CAD $400k in funds.• Conducted market research to identify new opportunities and monitor market trends, resulting in an increased new customer portfolio by 15%.• Oversaw all company networking events, lectures, workshops, and public events, solidifying the brand and streamlining relationships. This led to an 80% growth in attendance of customers and new partners.• Developed work plans for marketing and communication campaigns in collaboration with stakeholders, enhancing understanding of the target audience and improving consistency and branding.

São Paulo Area, Brazil

Experienced Marketing Project Manager at Gabriel Rossi, a specialized consultancy in marketing and sales strategy, catering primarily to B2B clients in the technical products and solutions sector. Proficient in analyzing client requirements, devising strategic projects to enhance sales and marketing visibility, and adept at guiding teams through effective change management processes.• Achieved a remarkable 45% revenue growth by fostering strong client relationships and upselling additional services/projects.• Implemented strategies to promote digital culture, leading to a 15% average revenue increase for clients.• Conducted ongoing customer/market research and demographic profiling, identifying and capitalizing on unmet market needs to expand the customer portfolio by 75%.• Led an 8-person team and managed creative digital marketing projects from concept development to production and distribution through various online channels, delivering significant results.• Developed and executed a comprehensive brand social media strategy, growing the community's reach and engagement on Facebook, Twitter, Instagram, LinkedIn, and YouTube, establishing a strong brand presence across social platforms.• Supported clients in executing initial and ongoing operating model transformations, ensuring successful business transitions. Managed existing clients and facilitated the rollout of new services and changes.

São Paulo Area, Brazil

As Communication and Marketing Project Manager I was responsible for supporting the expansion of communication, marketing and sales channels. On that role I worked with product strategy, budget planning and technical and financial analysis for projects viability as well as market research, brand positioning, internal and external communication, advertisement and visual identity.- Developed partnerships with companies such as AMD and other channels distributors- Responsible for all communications materials and translations such as adds, letters, messages, blog posts, social media posts, presentations, videos, catalogs, flyers, website, online banners, brochures and media kits creating- Inserted Cooler Master in Campus Party, one of the most important events in the area, with budget restrictions- Developed a concept store in order to expose Cooler Master’s products to consumers and strength the brand - Portfolio management considering price policy, productivity, mark-up, product mix, inventory, sales forecast and P&L management- Organized trade fairs, events, lectures and workshops

São Paulo Area, Brazil

As Communication and Marketing Project Manager, I was responsible for planning and preparing marketing and communication projects as well as training the sales team. - Created and managed a project to reposition the brand creating a new visual identity to address the luxury market segment increasing sales in 35%- Wrote catalogs, course guides and training brochures that enhanced the sales reps' understanding of complex product features and helped them sell more effectively.- Developed a partnership with famous architects in order to place products into their project plan focus on inner decor to increase sales- Participated in all sales and marketing related work, such as advertising, research and market surveys with target audience (clients, suppliers and competitors), internal and external communication and develop partnerships with key clients- Developed a partnership with the CTP (Technological Center for the Development of Pizza and Pasta in Brazil), resulting in an innovative space called Franco’s Bar, increasing brand equity and sales- Organized trade fairs, lectures, workshops, decorated windows, cocktails and events

São Paulo E Região, Brasil

São Paulo Area, Brazil

As Marketing Manager, I managed all communication and marketing strategies addressing the brand and market positioning. - Organized the Brazilian Sulfuric Acid Congress (COBRAS), that was elected the best annual event to data - Contribute to transform Sedna in luxury brand.- Collaborated in all processes of creation and approval of campaigns, commercials, invitations, direct mailshots, technical and promotional materials, catalogues, banners, gifts and other communication items - Organized and structured business trade fairs, lectures, workshops, congresses, fishing tournaments, cocktails and other miscellaneous events aimed at clients, partners or employees

São Paulo Area, Brazil

Trainee in the sales and marketing function in the areas of finance, production, quality, research and development

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Master In Marketing, Marketing

Post-Graduation Studies, Business Management / Administration

Bachelor’S Degree, Chemical Engineering

High School, Colégio