• Leads PressReader’s brand positioning, ongoing business/consumer insights, and development of the vision and mission as part of the brand’s evolution and growth into new verticals.• Translates brand elements into market strategies and campaigns to amplify PressReader’s core verticals.(Left PressReader March-April, returned in May 2021 as Manager, Brand)

• Worked as the guardian of PressReader’s internal and external communications. • Analyzed PressReader’s brand positioning, ongoing business/consumer insights, and shaped the vision and mission as part of the brand’s evolution and growth into new verticals.• Translated brand elements into market strategies and campaigns to amplify PressReader’s core verticals.(Included 8 months as Manager, Business & Event Marketing)

Assisted VP, Strategic Marketing and Director, Strategic Marketing in all aspects of Strategic Marketing for Ivanhoe Cambridge including the coordination of multi-centre Marketing programs to ensure brand consistency and flawless execution. • Day-to-day contact for shopping centres and represents the Strategic Marketing group for multi-centre programs and day to day by engaging with multiple stakeholders both internally and externally.• Worked collaboratively with the property marketing teams to provide support on multi-centre and pilot programs to ensure flawless execution of marketing campaigns.• Visited properties in market during key events including multi-centre, national and property programs and deliver a comprehensive overview to VP and Directors.• Identified and shared marketing trends and industry information with property teams.• Identified and presented an overview of unique and successful programs from the properties on a quarterly basis.• Post analysis for all multi-centre campaigns and delivers a summary report including results, recommendations and proof of quality execution.• Collaborated with external advertising agencies on multi-centre programs including proofing creative, providing consolidated and concise feedback and ensuring changes are implemented to final creative.• Supported leasing and manages updates for all electronic and printed collateral for existing and Greenfield properties by leveraging research and internal data; assists with development of special leasing presentations when required.

•Created and implemented strategic targeted programs through digital and social media initiatives at both Mayfair Shopping Centre & Woodgrove Shopping Centre (Hootsuite Enterprise, Tradable Bits, Tableau, Google Analytics, BuzzSumo, Google Adwords, Woobox, Tailwind)•Monitored and created digital content for multiple channels, as well as evaluates feasibility and suitability of new digital programs to be used to promote the properties (Facebook, Instagram, Twitter, YouTube, Google+, Flickr, Vimeo);•Assisted in the creation and execution of online programs that increase traffic, brand awareness and eventually online gift card sales;•Assisted in the creation and execution of seasonal email marketing tactics (MailChimp);•Actively contributed to the development and execution of marketing activities, programs and advertising and participates in idea generation for the annual marketing plan, event creation and media plan;•Primary contact, day-to-day relationships with all retail tenants, suppliers, centre personnel, community and service organizations;•Liaised with various contacts including retailers, visiting and potential customers and the community at large, in line with the business strategy.

Marketing for Westshore Town Centre, Langford BCwww.westshoretowncentre.com• Prepared annual marketing plan and executed strategies and tactics accordingly• Devised strategies that drove traffic to the property website, and digital assets• Media plan and budgetary control of all digital & traditional marketing • Utilized and monitored a range of platforms/oversee the social media strategy (Facebook, Twitter, Pinterest, Instagram & Google+)• Researched new technologies to keep at the forefront of development in digital marketing• Coordinated product photography production for retail, press, website, social media and blog• Created content & copyrighting for trade publications, press releases, newsletters, proposals and editorial • Planned appropriate advertising campaigns, merchandising events, promotional activities andpublic relations programs• Prepared marketing fund budget, support schedules, accounts payable and coding• Fostered retailer, consumer, community and philanthropic relations• Planned and executed special events and shopping centre events as part of annual cohesive marketing campaigns

The Canadian Public Relations Society-Vancouver Island (CPRS-VI) represents a vibrant and growing community of public relations professionals located in Victoria and the Island. Our membership comprises active national members, retired practitioners, students, as well as associate members whose professional or volunteer employment relates to the field of public relations. CPRS-VI is a volunteer society led by an elected Board of Directors.

• Strategic Communications Plans for issues management and crisis coordination• Media & Community Relations, including company training for media and media kits• Development & Production for Publication, for brochures, print/copy, promotional displays, newsletters, magazine layout and proper branding• Liaised with local media to positively promote client messages for fundraising, special events and community relations• Consultation on internal communication initiatives, collaborating with human resources

In covering a broad range of duties and responsibilities include providing instruction and guidance in compensatory independent living skills, and alternative technology, enabling individuals living with vision loss to independently carry out daily activities.(Included one year maternity leave contract at the Edmonton, AB office)