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Strategic thinker, sharp analyst, and exceptional communicator with a proven track record in account management, marketing, and client development. I’m driven by a relentless curiosity and a passion for solving complex challenges, never hesitating to question assumptions and dive deep into data to uncover innovative solutions.As an award-winning marketing professional, I’ve developed and executed high-impact campaigns for a diverse range of clients, from small businesses to Fortune 500 companies, consistently delivering measurable results. With extensive experience managing a national book of business generating over $75M in annual revenue, I have a deep understanding of balancing strategic vision with flawless execution to drive sustainable growth.I’m known for my ability to build strong client relationships while delivering creative, data-driven strategies that meet business objectives. Whether it’s leading cross-functional teams, optimizing processes, or crafting targeted marketing initiatives, I thrive on creating value and exceeding expectations.
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Digital Marketing & Corporate CommunicationsTown Of Milton Jun 2016 - Oct 2020Milton, Ontario, Canada- Directed marketing and communication strategies for town-wide programs, events, and services, ensuring alignment with organizational goals.- Managed strategic planning, budgets, and messaging with key stakeholders, driving community engagement.- Led content creation across digital and print platforms, ensuring consistent and effective communication.- Analyzed data to optimize ROI, refine strategies, and improve efficiency.- Spearheaded digital initiatives, including social media strategies and the MyMilton app, enhancing user experience.- Led targeted email campaigns, ensuring CASL compliance, and increasing reach and engagement.- Managed creative services and collaborated with external partners to deliver high-quality marketing materials.- Provided strategic guidance on digital communications, advising staff and management on best practices. -
Client Development DirectorTicketmaster Jul 2010 - Sep 2015Toronto, Ontario• Negotiated new business and renewal contracts within an assigned portfolio of clients, maximizing margin levels.• Directed and developed account management blueprints with client support, product, marketing, and account management teams to maximize client adoption of Ticketmaster services and drive client satisfaction.• Developed white papers for new and innovative contract models; resulting in increased data collection, client product adoption and revenue.• Canadian lead for the Ticketmaster Live Analytics platform, a consumer insight service providing socio-economic and entertainment buying insight of customers.• Subject matter expert, presenting best practice and technology enhancements at annual conferences including the Event and Arena Marketing Conference, NHL Partner Summit, OHL conference and CFL congress. -
Senior Manager, Marketing & National AccountsTicketmaster Jan 2005 - Jul 2010Toronto, Ontario• Managed the Canadian Marketing Services organization as well as key national promoter accounts and partnerships.• Analyzed historical sales data to strategically map marketing programs to compliment client goals and Ticketmaster revenue objectives.• Consulted with clients, communicating best practice expertise and technology enhancements to drive their ticket sales and revenues.• Defined product and marketing strategies, inclusive of pricing, key messaging and account targeting; tracked, monitored, and adjusted plans to maximize results and revenue.• Managed Ticketmaster marketing support for national touring artists ensuring consistency across markets.• Worked with touring artists, promoters and distributors, such as Apple and Universal Music, to package content and drive and ancillary revenues -
Director, Special Events & Public RelationsMississauga Icedogs Dec 2003 - Jan 2005Mississauga Ontario
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Event Manager - The Hershey CentreSmg | Worldwide Entertainment & Convention Venue Management Dec 1999 - Dec 2003Mississauga, Ontario
Sandra Kay Skills
Sandra Kay Education Details
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Social Science
Frequently Asked Questions about Sandra Kay
What is Sandra Kay's role at the current company?
Sandra Kay's current role is Account Director | Digital Marketing | Entertainment | Technology | Small Business.
What is Sandra Kay's email address?
Sandra Kay's email address is sa****@****ter.com
What schools did Sandra Kay attend?
Sandra Kay attended University Of Ottawa.
What are some of Sandra Kay's interests?
Sandra Kay has interest in Business Strategy, Data Analysis, Marketing, Photography, Home Renovation And Design, Account Management.
What skills is Sandra Kay known for?
Sandra Kay has skills like Strategy, Event Management, Marketing, Cross Functional Team Leadership, Account Management, Management, Sales Management, Digital Marketing, Ticket Sales, Public Relations, Strategic Planning, Email Marketing.
Not the Sandra Kay you were looking for?
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Sandra Kay
Mississauga, On1infocanada.ca -
1peterbauersilver.com
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Sandra Kay
Ecommerce Site Merchandising Marketing Manager For Voilà By Sobeys (Retired)Greater Toronto Area, Canada3hotmail.com, sobeys.com, lowes.ca
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