Voila.ca is a grocery delivery business by Sobeys. Voilà by Sobeys, Voilà par IGA and Voilà by Safeway are the most reliable and convenient way for Canadians to shop for groceries. Your groceries delivered. Just like that.™Responsible for • Development, curation & execution of the Voilà site merchandising strategy. • Article onboarding and enrichment – including developing processes (including development & management of Asana system and reporting), monitoring efficiencies, documentation & training of team.• Working with IT teams for maintenance & development of site merchandising systems including STIBO Systems PIM, Open Text eDAM, Azure integration layer, Simplista SPAL, Tableau DQ VALT & GS1 APIs.• Managing the ever-expanding taxonomy of the site based on article onboarding, search data & customer experience.• Manage a team of site merchandisers and site merchandising coordinators to ensure the ongoing maintenance and growth of the site.• Optimising the performance of all content created across all regions for the website, and app. • Working with the Vendor Activation team to ensure that the customer experience is maximized with all activations.• Develop and execute a category management plan around seasonal trends and key volume drivers.• Make content updates to the Voila digital properties using the CMS tool, basic html coding, and CRM.• Prepare assortment and creative assets for the launch and maintenance of new regions for the Voila.ca site and mobile app• Leverage customer, digital analytics & SEO/SEM insights during the category management process.• Proactively identify opportunities, make recommendations & improve customer experience and site merchandising execution. • Work with internal teams to troubleshoot article onboarding issues & manage the article merge process.• Manage the image standards, including working with GS1 and vendors to maintain the standards. Work with internal and external photographers to source product images.

Accountable for developing the digital marketing strategy and presence for the Canadian division of this global health care company.• Content Management of Canadian website – www.molnlycke.ca• Development and distribution of all product, regulatory and supply-chain communications • Management of the Canadian content and communications for the global intranet• Brand Management • Project lead and sales team support lead on Veeva CRM (Salesforce)• Project Manager, Content Manager and Administrator of Salesforce Marketing Cloud• Manage industry key events(tradeshows)• Management of Eventbrite platform for Educational events• Pricing and product technical specifications database management• Google Analytics reporting• SAP Complaints management• Project Manager print marketing materials development• Manager, consultant and agency interactions

Accountable for building a best in class digital content, promotional and marketing strategy to support the Lowe’s Canada business. Owner of all promotional and inspirational website content, digital flyer experience, marketing and transactional emails. • Develop weekly, seasonal and key promotional marketing plans to deliver online content, curated product selections, online ads, email campaigns and transactional email content. • Ensure that content is responsive and optimized for both user experience and SEO. • Brand Management• Developed strategy for linklocs and UTM codes for Google Analytics and Omniture reporting. • Developed planning process weekly production using online project management system (Asana). • Manage transactional and marketing email data, databases and eCRM utilizing the Salesforce Marketing Cloud platform. • Develop email A/B testing strategy and test cases, monitor and react to resulting results.• Assisted to develop website MVT strategy (Optimizely) – testing layout and elements for product pages, home page and site navigation. • Develop and manage weekly bonus digital flyer content and strategy utilizing the Flipp platform and work with agency to develop interactive and live-update content. • Generate reports using Google Analytics, Omniture and in-house reporting tools. • Launched Air Miles rewards program• Work with business and web developer teams to create, improve and stabilize the myriad web tools that manage the website. • Manage weekly site-reset triage - working with developers, internal and external teams to ensure weekly site changes are accurate and the best customer experience.• Work with Operations team to ensure customer satisfaction and trouble-shoot issues. • Manage team of 4 specialists – including defining team structure, hiring and performance management.• Develop business requirements for website support tools.• Manage budget and relationship with creative agency and email platform service.

• Responsible for online initiatives across various web and micro sites and all electronic marketing initiatives• Develop methods to monitor site access patterns to identify customer habits and use them to develop effective online marketing strategies, tactics and programs • Ensure content and functionality requirements are developed through the work request process and that scope is complete, clear, concise and consistent with the defined user experience.• Develop regularly scheduled scans of AEGON Canada’s external websites for accurate and up-to-date content. Manage updates and make recommendations.• Manage online development & projects within strategic timelines• Develop process, documentation and control adherence to web standards in alignment to corporate, product and/or industry(web) practices/standards• Develop and drive the online marketing plan to build competitive advantage and support strategic business objectives• Responsible for implementation and management of cloud communications development including impactful messaging, workflow development, tracking and reporting and expansion of communications capabilities and impact.Accomplishments:• Built the content and structure of the new Transamerica.ca website – both public and secure content – in SharePoint 2010.• Assisted in the development of detailed business requirements and functional specifications for the redevelopment of all AEGON Canada web properties.• Developed web content development process including online web forms and tracking database.• Facilitated and developed cloud-based communications utilizing Silverpop including management of newsletter design and development process, automated communications programs and management of and reporting from multiple databases.• Developed multi-tiered SharePoint 2007 site for collaboration in and with the eMarketing department.

Manage all marketing and communications for over 30 brands, edit and contribute to quarterly magazine (as Sandra Kay and Maureen Sanderson).• Developed the product release process for marketing and sales in order to deliver products to the retail market in a more timely, effective and satisfactory manner.• Edited quarterly magazine, wrote numerous articles and product reviews, provided photography and photography lessons for articles, interviewed photographers for articles.• Reduced the costs to develop PhotoNews while increasing the frequency of the magazine from 3 times per year to 4 and increasing the page count, attractiveness and effectiveness of the magazine.• Increased paid advertising for PhotoNews.• Developed a budget tracking and monitoring database and process.• Restructured the marketing department to enable more efficient and effective business.• Developed a web strategy for consumer-based marketing. • Sourced effective contributors for PhotoNews magazine.• Increased communications with customers and press. • Increased presence in national media.• Launched the following web properties: manfrotto.ca, tamron.ca, photoflex.ca, quantum-flash.ca, balens.ca, rolleicameras.ca, rolleicameras.us, kata-bags.ca, krusellbags.ca, harman-inkjet.ca, hahnemuhle.ca, lumiquest.ca. (broncolor.ca in development)• Managed amplis.com and secure.amplis.com.• Launched and populated photonewsmag.wordpress.com.• Developed content for Wikipedia.org to support Canadian brand recognition.• Developed relationship with The Toronto Zoo for unique marketing opportunities.• Facilitated a successful warehouse sale (over 20K in sales of discontinued inventory).

• Developed the project development process for marketing and creative services in order to deliver projects in a more timely, cost-effective and satisfactory manner.• Developed and wrote manual for company-wide branding guidelines to ensure that all materials met brand standards and illustrated the appropriate level of professionalism to reflect the organization.• Developed overall marketing collateral plan to eliminate wasted and stale material.• Edited and wrote marketing and communications pieces in order to maintain a consistent voice and an effective marketing message in all collateral and correspondence.• Developed business case to reduce printing costs by approximately 66%.• Managed budget for marketing, creative services and Chartered Life Underwriters Institute in order to reduce costs and monitor expenses.• Manage creative services team to deliver consistent, effective marketing collateral.

• Delivered overall individual insurance brand strategy and definition in order to ensure that materials created by all business units met defined standards.• Presented brand strategy to Canada-wide marketing centres to educate staff on the brand and how to implement the brand in all materials being presented to customers.• Implemented the overall strategic planning, direction and delivery of an award-winning individual insurance broker extranet, individual insurance internet and business-to-business initiatives.• Created training and orientation materials in order for users to quickly understand complex technology.• Coordinated the marketing and information technology teams in the creation, development, delivery and communication of industry leading secure extranet online applications and B2B (direct data delivery) initiatives.• Managed relationship between technical leaders and business owners to provide informed business decisions for individual online services.• Communicated with external customers (Managing General Agency principals, National Account Managers, IT Resources) to identify business and technology needs and to train on new deliveries to ensure that resources were utilized on effective projects and that customers were up-and-running on new technology.• Managed content and strategic team members’ day-to-day activities.• Developed product collateral, including marketing catalogues, forms, sales strategies, PowerPoint presentations and web site content development.• Managed relationship with marketing and communications suppliers and agencies.• Responsible for planning, writing, editing and design of printed and electronic marketing and communications materials for individual life insurance products.