Sandra Meyer Email & Phone Number

St Louis, MO

• Managed projects from establishing policy and procedure to fully integrated complex marketing campaigns for Wells Fargo Advisors.
• Implemented and executed the first ever direct mail campaign for WFA called the Brand Standards campaign. Responses were to the Financial Advisor and estimated at 3.6%
• Held the lead role in identifying and writing the business requirements for establishing the standardized reporting on lead generation activity including conversion and Assets under… Show more Managed projects from.
• Held the lead role in identifying and writing the business requirements for establishing the standardized reporting on lead generation activity including conversion and Assets under management AUM by sales channel.
• Executed Financial Advisor’s (FA) survey on lead flow, including compiling data from 500 Financial Advisors. Results included documented response for a lead-generation process.
• Appointed as the Project Manager for multiple integrated programs including Deposits Cross Sell, Wells Trade and Referral Sweepstakes.

West Des Moines, Iowa

• Marketing Consultant 2003 – 2009Oversaw enterprise-wide projects that effected business process analysis and implemented best practice improvement opportunities impacting customer experience in retention, sales.
• Launched training for the pilot program for Credit Defense Platinum for 230 CSR’s in the Des Moines facility. Sales reached the… Show more Marketing Consultant 2003 – 2009Oversaw enterprise-wide projects that effected.
• Launched training for the pilot program for Credit Defense Platinum for 230 CSR’s in the Des Moines facility. Sales reached the goal of 1 % transfer rate in less than 30 days rather than the estimated 60 day time frame.
• Designed and delivered the promotional campaign for Credit Defense Platinum under budget by 66% and reached the goal for transfers in half the projected time.
• Exceeded the 2009 annual plan for sales units in customer service for credit card products by 130% and exceeded the 2009 plan sales units including fee enhancement product by 147%.
• Negotiated a 13% reduction in expense for the VISA optional enhancements for 2009 and a 5% reduction in the Travel and Accident coverage.