Sandra Lam Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Media Activation• Specialize in programmatic and social campaign management and activation for multinational technology client (household appliances) with performance and conversion led campaigns in SEA and Korea markets, provide performance insights and optimise media performance to meet media KPIs.Media Planning and Activation• Assist with planning, buying and servicing across Tourism, F&B and social networking client • Lead regional coordination for SEA markets and… Show more Media Activation• Specialize in programmatic and social campaign management and activation for multinational technology client (household appliances) with performance and conversion led campaigns in SEA and Korea markets, provide performance insights and optimise media performance to meet media KPIs.Media Planning and Activation• Assist with planning, buying and servicing across Tourism, F&B and social networking client • Lead regional coordination for SEA markets and digital campaign management – drive the development and implementation of online marketing campaigns for clients• Introduce innovations and help clients to adapt to new planning processes for the improvement of the brand and campaigns Show less

Singapore

- Responsible for planning and implementation for integrated media campaigns across spectrum of Property and Government accounts, which most are focused on paid search & social initiatives and traditional media- Campaign activation and optimisation are supported by knowledge of various media tools - Nielsen IMS Clear Decisions, AQX, Socialtools and self serve ad platforms like Facebook's Business Manager, Google Adwords (SEM/Display/Video)- Responsible for daily monitoring and strategic… Show more - Responsible for planning and implementation for integrated media campaigns across spectrum of Property and Government accounts, which most are focused on paid search & social initiatives and traditional media- Campaign activation and optimisation are supported by knowledge of various media tools - Nielsen IMS Clear Decisions, AQX, Socialtools and self serve ad platforms like Facebook's Business Manager, Google Adwords (SEM/Display/Video)- Responsible for daily monitoring and strategic optimization of self serve ad platform to improve campaign performance - Provide key insights to improve cost efficiencies and ensure client's business targets are attained Show less

• Account servicing for SPH Magazines, SPHM Pte Ltd and external third party publishers • Oversee distribution process for in-house/external magazines and books distributed by SPH• Review sales trend and propose marketing/branding initiatives to optimise sales, create brand awareness• Execute effective marketing campaigns within cost budget to generate qualified user leads and track conversion• Execute traditional media ad buys and media schedule plan • Oversees trade fairs… Show more • Account servicing for SPH Magazines, SPHM Pte Ltd and external third party publishers • Oversee distribution process for in-house/external magazines and books distributed by SPH• Review sales trend and propose marketing/branding initiatives to optimise sales, create brand awareness• Execute effective marketing campaigns within cost budget to generate qualified user leads and track conversion• Execute traditional media ad buys and media schedule plan • Oversees trade fairs magazine promotions and drive subscriptions Show less

Bachelor Of Business

Diploma In Business Enterprise It