Sandra Castro Email & Phone Number

Mississauga, Ontario, Canada

Greater Toronto Area, Canada

Mississauga, ON

• Created and executed all corporate training projects concentrating on the success in all areas of restaurant. Worked with a team of trainers leading the execution of all training materials (SOPs) ensuring policies and.
• Developed the redesign of all Training materials (i.e., curriculum and support materials) to adapt to the current business environment.
• Recognized for successfully managing a team of corporate field trainers and corporate managers by setting goals, tracking performance, and give clear and consistent feedback.
• Supported corporate restaurants as a Regional Manager by auditing, action planning and shadowing to improve execution and standards while driving sales.
• Introduced corporate restaurants meetings highlighting best-practices, areas of opportunity, initiatives while focusing on company goals and values.
• Assisted with forecasting yearly budgets for Corporate Restaurants.

Oakville, ON

• Prepared and executed regional marketing plans focused on sales and strategic community investment.
• Strategically built strong and long-lasting relationships with vendors and community organizations through consistent communication, collaborative programs, and inviting community presence into restaurants.
• Build and foster restaurant owner relationships across all managed regions while working closely with Field Operations and other cross functional teams within the brand.
• Managed Franchisee regional marketing budgets on behlaf of 180+ franchised restaurants, ensuring high return on investment (ROI) opportunities and driving community and sales initiatives.
• Effectively developed, pitched, and executed advertising promotions, media buys and public relations initiatives.
• Created strategic regional marketing plans and executed single restaurant tactics for under-performing restaurants.

Oakville, ON

• Executed promotional calendar and supported process simplification. Worked with cross-functional teams to identify opportunities to improve NPI process and implement and improve tools for national launches.
• Planned and oversaw major platform introductions, including launch of revamped lunch menu by acting as liaison between field and corporate staff, preparing presentations to executive leadership, and developing live and.
• Acted as voice of restaurants North America-wide by keeping owner / operators top of mind and building language and learning diversity into training materials.
• Created and enhanced standards and procedures by validating detailed restaurant and internal testing.
• Developed new product training materials and operational tools, enabling restaurant implementation.
• Assisted with developing and enhancing training materials, supporting easy implementation across the organization.

Oakville, ON

• Supported new equipment innovation and development process and maintained existing equipment.
• Partnered with new and current suppliers to develop, test, and enhance equipment, guaranteeing best product for restaurant use and meeting quality standards.
• Oversaw test markets, validated new equipment functionality and trials, advancing new procedures and policies.
• Wrote and led new equipment training sessions and guides for field teams, improving use and improving preventative maintenance knowledge.

Oakville, ON

• Led teams of 5 – 10 Operations Representatives trainers, delivered on-site training across Canada and US. Verified and approved training schedules, assisted with monthly expense reports and provided performance reviews.
• Assisted with special projects, owner symposiums, and international initiatives, chosen to open international locations in Dubai and condensing training from 8 to 4 weeks.
• Supervised, directed and motivated operations representatives in all restaurant areas, improving employee relationships, training, and guest services.
• Monitored crew members and operations representatives’ performance by monitoring task completion, ensuring high-level of training, and improving team members’ knowledge.
• Piloted new LEAN process, improving consistency across restaurant locations and reducing resources.

Oakville, ON

• Supervised and trained 20+ new team members for new restaurant, covering all areas of restaurant operation.
• Instructed managers and staff on standard operating procedures and quality standards, assisted with recruitment, and developed new operations teams, achieving high-functioning, well-run, and efficient restaurants.
• Organized stock, uploaded supplies, assembled equipment, achieving accurate details and calibration for smooth restaurant openings.
• Coordinated with district managers and crew leaders for restaurant openings, maintaining sufficient staffing levels and providing highest service quality and cleanliness level.
• Provided ongoing team member performance feedback and assistance, determining development and proficiency areas.