Sandra Mcauley Email & Phone Number

Working with a centralized team, I provide marketing and communications support to the broad portfolio of business units in the Planning, Development and Legislative Services Division. Selecting one industry is not possible for this role. Airlines and Aviation, Museums and National Historic Sites, Libraries, Archives and many more fall under my umbrella. This is an exciting challenge that allows me to use every skill in my tool box.

Secondment with Waterloo Region’s COVID-19 Vaccine Distribution Task Force. Supported COVID-19 vaccine communication needs. Created advertising, marketing, signage, translation & video assets to encourage vaccination in Waterloo Region.

The Region of Waterloo International Airport (YKF) is located 45 minutes west of Toronto and is a full service modern facility which supports commercial, corporate and general aviation. Responsible for the management of all Region of Waterloo International Airport marketing and communications initiatives.In addition I work with key community stakeholders and organizations to advance the Airport’s public image, support existing air service and to attract new air service by increasing… Show more The Region of Waterloo International Airport (YKF) is located 45 minutes west of Toronto and is a full service modern facility which supports commercial, corporate and general aviation. Responsible for the management of all Region of Waterloo International Airport marketing and communications initiatives.In addition I work with key community stakeholders and organizations to advance the Airport’s public image, support existing air service and to attract new air service by increasing community support and passenger traffic.Highlights: Approval of 20 Year Airport Master Plan (2017), WestJet Orlando launch (2015), NAV CANADA Ground Breaking for New Control Tower (2015), American Airlines Chicago launch (2012), Queen Elizabeth Royal Visit (2010), WestJets Calgary and Bearskin Airlines Ottawa launches (2007). Working with WestJet's to raise funds for Make-A-Wish with our annual Go Blue, Go Bald Event - to date over $120,000. Show less

Hip Interactive was a Canadian Video Game Development Company with offices in Toronto, Stratford, London and France. My role was to manage external communications relationships, design and implement media and public relations strategies related to publishing portfolio of PC and console video game properties. Responsible for North American promotional titles, budgets ranging from $10,000 to $400,000. Responsible for North American and European Press Tours and Trade Show… Show more Hip Interactive was a Canadian Video Game Development Company with offices in Toronto, Stratford, London and France. My role was to manage external communications relationships, design and implement media and public relations strategies related to publishing portfolio of PC and console video game properties. Responsible for North American promotional titles, budgets ranging from $10,000 to $400,000. Responsible for North American and European Press Tours and Trade Show Management for GameStop, Best Buy, E3 and GDC events.Highlight: Securing a 5 page spread with cover mention for George A. Romero’s “City of the Dead”. The global exclusive appeared in 2.4 million copies of Game Informers May ’05 issue. Show less

Walsh Mountain Ironworks Inc. are based in Port Hope, Ontario and specialize in handcrafted wrought iron furniture and accessories created by Canadian Artisan Greg Walsh. My main responsibility was to create National media and public relations strategies for three retail stores. In addition I managed the Stratford retail location and a team of six sales representatives. Highlight: Establishing relationships with style editors in the Greater Toronto Area and secured coverage… Show more Walsh Mountain Ironworks Inc. are based in Port Hope, Ontario and specialize in handcrafted wrought iron furniture and accessories created by Canadian Artisan Greg Walsh. My main responsibility was to create National media and public relations strategies for three retail stores. In addition I managed the Stratford retail location and a team of six sales representatives. Highlight: Establishing relationships with style editors in the Greater Toronto Area and secured coverage for Greg's Gothic Pet Feeding Station in Canadian House & Home, Style At Home, Canadian Living, Century Home, Toronto Star and The Globe & Mail. Show less

Management Leadership Development

Community Engagement Framework - Dr. Don Lenihan (2016) Risk Management, Safety Management System Implementation, Emergency First Aid &.

Building Leadship Essentials

Designed to expand leadership capabilities by helping you to understand how to build your versatility as a leader.

Airport Operations

Human Factors, Basic Airport Operations & Safety School

Aviation Ground School

Social Media Madness Series

Series of Social Media Discussions focused on a variety of platforms including: Twitter, Facebook Fundamentals, Instagram Influence.

Diploma, Advertising Administration