Cassandra Mcauley Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Key member of senior executive team, leading a team of four direct reports comprised of corporate communication, engagement, and sales professionals to direct and manage all aspects of communications, corporate brand and identity, stakeholder engagement, partnership sales, and strategy• Led and implemented crisis communication through COVID-19 pandemic, successfully achieving a 95% industry approval rating, resulting in Tourism Calgary establishing best-practice communication strategies for the industry• Advocate on behalf of Calgary’s tourism industry, acting as a liaison between government / regulatory stakeholders and tourism businesses to support and drive success of independent business operations• Key contributor in collaborating with government to ensure supports provided to tourism sector maximize benefit• Recognized as a subject expert in understanding of and compliance with evolving safety measures and restrictions for partner organizations; invited to sit on numerous City of Calgary emergency management sub-committees and task forces• Led implementation of Calgary’s 10-year Destination Strategy which has been identified as best practice and replicated by tourism organizations across North America; advanced 80% of objectives to date, resulting in a substantial economic impact (millions of dollars) for Calgary’s visitor economy• Oversee the membership program, which has a record 800 member organizations to date; program formalizes the strength of the industry and offers strategic alignment, sales leads, marketing opportunities, networking, and professional development• Lead all corporate communication strategies and activities targeted to stakeholders, inclusive of funding, government, and industry partners

• Led strategic direction for internal, external, and stakeholder communications• Managed a team of seven communications direct reports responsible for recruitment, onboarding, performance management, and corrective action; with effective leadership and professional development, an employee assumed a senior position within the organization• Oversaw the development of news releases, video production, and newsletters• Managed the organization’s web presence, including social media strategy, content creation, and engagement• Worked closely with the Board of Directors, offering media relations, crisis / issues management, and critical stakeholder communication support and coaching

• Liaised closely with eight CFD divisions and executive team to ensure strategic communications to key internal and external stakeholders• Executed complex crisis communication for internal and external issues and incidents ensuring key stakeholders received timely and accurate information• Developed and executed media relations strategies• Wrote executive communications, speeches, presentations, scripts, and briefing notes

Calgary, Canada Area

• Led the development and execution of strategic communication plans to engage stakeholder groups with the existing science centre and the New Science Centre Project• Acted as spokesperson for TELUS World of Science Calgary• Planned and coordinated press conferences with government and donor organizations• Provided coaching to managers, senior executives, and the Board of Directors to effectively address communication issues and opportunities; crafted executive speaking notes and developed executive presentations• Developed strategic social media plans aimed at creating excitement for and awareness of the New Science Centre

Master Of Arts (Ma), Leadership

Bachelor Of Applied Communications, Public Relations

Graduate Certificate, Professional Communication Management