Sandra Moran Email & Phone Number

Detroit, Mi, Us

Livonia, Mi, Us

Foster City, California, Us

Bethlehem, Pa, Us

Developed company’s go-to-market strategy, brand identity and strategic business plan for a healthcare analytic start-up. * Secured initial $3.2M in Angel funding exceeding funding goal of $2.8M* Established product roadmap, brand identity, go-to-market plan and value proposition* Established sales capability and digital presence* Created partner program and closed first alliance partner contract

Parsippany, Nj, Us

Deliver marketing strategy, go-to-market and demand creation programs for $50M+ global e-shipping platform, including corporate branding, internal and external communications, product marketing, new product launch, press and analyst relations, industry events, digital customer acquisition, social engagement, and retention programs. In addition to CMO duties, created and had P&L responsibility for two new lines of business. Established and managed through initial $1M in revenue.* Year-over-year customer growth of 37% and annual transaction growth of 12% (2.5X industry) implementing new SEO/SEM strategy and improved customer conversation rates with improved digital program and messaging. * Increased market share from 19 - 22%* Sped time to revenue for new customers by 91%* Increased multi-product customers by 48%* Created 5X revenue pipeline for new business lines. Closed first $1M in revenue ($2.3M ARR)Acquired by e2Open in 2018, INTTRA is the largest neutral electronic transaction software platform and information provider at the center of the $14T global merchandise trade. INTTRA's innovative products, combined with the scale of its network, empowers customers to trade with multiple parties and leverage ocean industry information to improve their business. Connecting over 225,000 shipping professionals with more than 50 leading Carriers and 110 software alliance partners, INTTRA streamlines the ocean trade process. Over 700,000 international shipments are initiated on the INTTRA platform each week, representing approximately 25% of global ocean container trade and 40% of the industry's data.Partnering targets include multimodal carriers, terminal/hub operators, ports, maritime and government agencies, transportation companies, and related technology platforms.

Parsippany, Nj, Us

Orchestrated the transformation of the marketing organization, integrating marketing strategies into the earliest stages of product development through launch. Directed recruiting and talent development; brand revitalization; sales and executive messaging. Launched new press and analyst program; partner marketing program; new customer acquisition and digital on-boarding capability; and enhanced multi-channel marketing programs. • Designed and optimized marketing plan execution, growing global market share from 15 to 19%.• Designed and launched digital programs that added 37,000 customers and $5M revenue.• Increased feature news coverage over 10 times in business and trade media coverage.• Designed and launched company's first: Alliance Program, Customer Advisory Council, CIO Leadership Council, Customer Communications & Corporate Communcations Process.

Waterloo, On, Ca

Global responsibility for brand, demand creation, social media and PR strategy from target market identification through content and messaging creation to support $200M annual revenue goal. Collaborated with the global sales team to maximize marketing investments to ensure revenue targets were achieved. * Delivered 4X target revenue and improved sales accepted leads by 28% w/integrated digital marketing programs.* Established strategy for and improved company position in 4 Gartner Magic Quadrants* Increased customer engagement and reduced support costs with early social media adoption, launching 30,000 member on-line community, industry blog and hosted micro-site.

Profitable Business Owner - Defined strategy for and developed, executed, and managed plans for the site development and sale of two profitable property development companies. Managed business activities including coordination and project management of construction projects, accounting and financial reporting, negotiated and secured project financing, tax and legal activities, and developed and executed sales and marketing activities.

Us

Hyperion Solutions (acquired by Oracle Corporation)Led the development and execution of an overall corporate go-to-market strategy across six business units designed to increase corporate brand recognition and encompassing the global launch and release of Hyperion’s products and generating $492M in revenue.

Bachelor'S Degree, Business Analysis & Research

Education record