Sandra Murphy Email and Phone Number

I am the hands-on leader of the communications strategy for this BC professional association that represents more than 2,700 Principals and Vice-Principals working in K-12 public education.In this role, I contribute as:Brand ManagerI oversee brand use, positioning, and reputation management; I imagine, design, and manage all sub-branding for programs and initiatives.Editor and WriterI launched, edit, and design both our flagship print magazine Principl(ed), and our annual digital magazine Leading: Back to School; I conceive, design, and edit Association milestone publications that include the Annual Report and Strategic Plan; I edit, write, and design program brochures, manuals, correspondence, media releases, and public statements.Online ManagerI developed, and manage, both our public-facing website and our internal member portal My BCPVPA; I manage our social media platforms, event apps, and all online promotional campaigns.Event ManagerI coordinate key Association events that include annual Board elections and the annual Partnership Awards; I collaborate with staff on mounting both virtual and in-person learning events to provide an amazing member experience.Relationship ManagerI support member care at all levels, with a focus on engagement and interaction through our weekly newsletter, My BCPVPA, and magazines; I strategize and collaborate with our Executive Director and President, and manage relationships with media, government and sector partners, sponsors, and the community.Every day is full to the brim, and every day is different! My priorities are:* Engagement: with our members, our sector partners, government, and the community* Connection: supporting innovative ways that our members can enhance their own leadership development, and learn to mentor others* Story-telling: finding many avenues to share stories about the passion-fueled work and dedication of BC's school leaders