Sandra Nelson Email & Phone Number

New York, NY, US

New York, New York, United States

New York, New York, United States

New York, New York, United States

• Led multiple pursuit marketing campaigns across industries primarily for North America. Worked with the business sales leads to craft stories and integrated marketing campaigns inclusive of digital, print, video.
• Designed deal-specific marketing strategy and tactics to provide bid support, infusing innovation, industry and functional expertise
• Took the complex and made it simple, creating client-focused messages that drove differentiation
• Collaborated with internal and external agency partners to deliver bespoke innovative campaigns

New York, New York

• Senior Manager, Client Marketing – Integrated Marketing Solutions (IMS) 2011 – 2013Each Integrated Marketing Campaign is customized to reach client’s prospects through various online and in-person product channels.
• Developed and managed all marketing campaigns for IMS clients, integrating a mix of assets including email, web, print, video, social, webinars, newsletters, and live events
• Operated on a strategic level for the division to guide overall brand, social, and marketing campaigns and partnership development initiatives
• Worked with the global communications team to integrate all brand messaging through international campaigns for the company and clients
• Coordinated with the internal sales teams to develop product and regional centric marketing collateral for each target audience
• Responsible for revenue growth of key products in the virtual/video line spanning multiple industries including finance, telecomm, IT, CPG, call center, and healthcareSenior Producer, Global Events 2006 – 2011

New York, New York

• Responsible for the Marketing IQ division product portfolio including strategic planning, bottom line profitability and top-line growth, resulting in high exponential growth of the division portfolio.
• Conducted research in marketing, advertising and public relations industry verticals to determine trends and need for information
• Structured conference agendas based on research with C-level, VP and Director level executives from a cross section of companies
• Selected and invited high level speakers to provide intellectual content of conferences based on primary and secondary research
• Designed and wrote conference brochure content, marketing and sales briefs to ensure effective target marketing for projects
• Established and negotiated partnerships with sponsors, media partners, and associations

New York, New York

• Developed events with problem solving oriented agendas and unique content presented by industry leaders for the newly launched healthcare division resulting in 19 unique events.
• Conducted research with senior executives in healthcare including insurance, pharma, and hospital
• Researched and determined commercial viability for events based on market objectives
• Developed comprehensive and unique marketing plans for events including database development
• Wrote brochure, press releases, website copy and all other marketing materials
• Facilitated events on-site including A/V, press & PR, and conducted post-event follow-up analysis

Dallas, Texas

• FWE –Texas Venture Funding Program, produced in conjunction with Springboard EnterprisesDirector, Marketing Communications and Programs
• Executed and measured the success of all FWE programs and events
• Created and maintained master work-plan for all programs and served as onsite event manager
• Developed all marketing and media communications including all aspects of the website
• Organized event speaker schedules and negotiated contracts for program venues and vendorsMarketing and Program Development Coordinator, Venture Capital Forum Manager
• Managed the development and execution of the Springboard Southwest 2002 Venture Capital Forum (SBSW2002) where approximately 300 investors, entrepreneurs, sponsors and members of the press attended, looking to connect.

Dallas, Texas

• Senior Marketing Associate, Program Development 2000 – 2001
• Created long-term strategic marketing plan, marketing communications and mission statement
• Constructed short-term strategic plans and branding campaign for Cancer Center programs
• Planned and created all collateral for the Center and each of its programs and re-designed website
• Coordinated partnerships for national programs, PR, media interviews and advertising initiatives Senior Marketing Coordinator, Event Planning 1996 – 2000
• Coordinated 3 annual events with co-marketing partners for Cancer Center

Dallas/Fort Worth Area

• Researched and compiled sales figures to track guest check, traffic and sales in all markets
• Identified and compiled competitive print advertisements for fast food and telecom industry clients
• Dispersed traffic instructions for radio/TV, coordinated broadcast estimates, mailings and promotions

Ba, Speech Communications

Activities and Societies: Alpha Chi Omega Sorority, College Republicans, Aggie Players

Mba, Consumer Marketing

Education record