Sandy Cheng Email & Phone Number

Singapore

• Develop and implement strategic marketing plans to achieve company objectives
• Expertise in developing and delivering presentations utilizing strong research, collaboration and problem-solving skills to effectively communicate project objectives and drive stakeholder engagement and buy-in
• Identify user segments and work closely with product and technical team to serve needs of respective users
• Enhance user experience through data analysis, user feedback and experiments
• Develop and manage campaigns for go-to-market plans
• Identify the latest trends and technologies that might impact app development

Singapore

• Development and execution of email marketing strategies to achieve greater customer engagement, increased website traffic and overall sales growth
• Develop and integrate offline-online tactical projects to accelerate the growth and effectiveness of marketing strategies
• Develop and manage multi-channel marketing to increase customer engagement and conversions
• Conceptualized and developed a mobile App to increase sales force effectiveness
• Work closely with business partners to provide support in joint marketing programs
• Manage A&P fund resourcefully to achieve high impact on sales growth and ROI

Singapore

• Key Achievements
• Create strategies and executive campaigns successfully to achieve strong brand positioning and growth in business in Asia region.
• Conducted periodical analysis of local consumer behavior to achieve accurate target market segmentation and customization of marketing campaigns in accordance to specific target segments.
• Overall in-charge of marketing budget and responsible in channel and resource allocation to achieve marketing quarterly goals and objectives.
• Coordinated marketing activities to be in line with achieving sales targets through prompt execution of marketing activities, ensuring proper communication and tight coordination with vendors.Responsibilities
• Provided key support to Product Marketing Manager in expanding sales opportunities through competitor analysis, trade performances, sell-out reports and consumer trends.

Bachelor Of Commerce (Bcom), Marketing

Diploma In Media And Communication, Communication And Media Studies

Activities and Societies: Vice-Captain of Touch Rugby