• Develop and implement strategic marketing plans to achieve company objectives • Expertise in developing and delivering presentations utilizing strong research, collaboration and problem-solving skills to effectively communicate project objectives and drive stakeholder engagement and buy-in• Identify user segments and work closely with product and technical team to serve needs of respective users• Enhance user experience through data analysis, user feedback and experiments• Develop and manage campaigns for go-to-market plans• Identify the latest trends and technologies that might impact app development

• Development and execution of email marketing strategies to achieve greater customer engagement, increased website traffic and overall sales growth• Develop and integrate offline-online tactical projects to accelerate the growth and effectiveness of marketing strategies• Develop and manage multi-channel marketing to increase customer engagement and conversions • Conceptualized and developed a mobile App to increase sales force effectiveness• Work closely with business partners to provide support in joint marketing programs • Manage A&P fund resourcefully to achieve high impact on sales growth and ROI• Ensure appropriate set up of campaigns with comprehensive tracking practices in place.

Key Achievements• Create strategies and executive campaigns successfully to achieve strong brand positioning and growth in business in Asia region.• Conducted periodical analysis of local consumer behavior to achieve accurate target market segmentation and customization of marketing campaigns in accordance to specific target segments.• Overall in-charge of marketing budget and responsible in channel and resource allocation to achieve marketing quarterly goals and objectives.• Coordinated marketing activities to be in line with achieving sales targets through prompt execution of marketing activities, ensuring proper communication and tight coordination with vendors.Responsibilities• Provided key support to Product Marketing Manager in expanding sales opportunities through competitor analysis, trade performances, sell-out reports and consumer trends.• Planned and executed marketing activities for key channels and media buys for year 2011 and 2012 throughout products’ shelf life.• Organized and executed product launches, from preparing key messages for internal communication to business partners, handling overall event logistics, managing media inquiries and ensuring smooth operations throughout the events. • Organized and executed events for trade partners such as Annual Dinner & Dance and Appreciation Dinners, from handling overall event logistics, managing RSVP from guests and ensuring smooth operations throughout the events.• Conceptualize all the POSM materials such as flyers, brochures and shelf talkers amongst others, and ensured proper manpower deployment in road shows and stores to support sales activities.• Conducted product trainings for promoters and trade partners to equip them with relevant product knowledge and the latest technology in the market.