With over a decade of high-level experience in merchandising, I specialize in strategic sourcing and vendor relations at Newtimes Development Limited. My mission is to drive growth and ensure excellence in product development and production across multiple countries. At the heart of my approach is a commitment to fostering strong customer relationships and leading teams to deliver market newness that aligns with customer’s product directions. Since September 2022, I've been steering a team of 29, including our expansion teams in Vietnam and Bangladesh, managing sourcing processes, and developing new business with QVC's diversified sub-brands. My role encompasses leading R&D efforts and sustaining business growth, leveraging my skills in strategic sourcing and CRM to enhance our presence in the Women's Fashion sector across Woven, Denim, Knit, and Sweater categories.