Sandy Cheng Email & Phone Number

Hong Kong

Supporting pre-sale process and clients project such as conducting user and product research to form design strategies. Translating conceptual ideas into visual assets, progressing from initial wireframes to high-fidelity mockups for clients.Designing user-centric features with information architecture optimisation and creating intuitive interfaces that.

Led qualitative research initiatives through in-depth interviews with enterprise clients and user groups, providing key insights for product enhancement and new feature development.Championed service design initiatives, translating user insights into clear service blueprints and enhancements that optimized user interaction points. Then using visual.

Hong Kong SAR

Developed and maintained a design system for client web-based products across multiple devices, streamlining development and increasing efficiency by implementing robust design principles, components, modules, and templates.Executed interface design from foundational wireframes to high-fidelity, animated prototypes, ensuring visual clarity and interactive.

Hong Kong SAR

Revitalizing the brand identity of a retail client. By analyzing platform data, competitor offerings, and market trends, I re-created the new design system that resonated with our target audience. This rebranding effort contributed to a 50% increase in website traffic and a 13% reduction in bounce rates over three months.Planned and executed online.

Education record

Bachelor Of Engineering - Be