Sandy Cheng Email & Phone Number

Hong Kong

Supporting pre-sale process and clients project such as conducting user and product research to form design strategies. Translating conceptual ideas into visual assets, progressing from initial wireframes to high-fidelity mockups for clients.Designing user-centric features with information architecture optimisation and creating intuitive interfaces that aligned with user needs and business objectives.

Led qualitative research initiatives through in-depth interviews with enterprise clients and user groups, providing key insights for product enhancement and new feature development.Championed service design initiatives, translating user insights into clear service blueprints and enhancements that optimized user interaction points. Then using visual storytelling to demystify complex research for cross-functional teams, enhancing collaboration and process efficiency.Mentored junior team members in design systems and UX research methods, contributing to the team's overall research and development initiatives.Co-created with pedagogical experts in the design, iteration, and refinement of user flows and prototypes for AI-powered learning tools, managing the process from initial concept to product development.

Hong Kong Sar

Developed and maintained a design system for client web-based products across multiple devices, streamlining development and increasing efficiency by implementing robust design principles, components, modules, and templates.Executed interface design from foundational wireframes to high-fidelity, animated prototypes, ensuring visual clarity and interactive efficiency.Conducted in-depth research and SEO audits for client websites.Led usability testing initiatives, communicating effectively with diverse stakeholders, and maintaining comprehensive technical documentation.Assisted in content management and supervised web launch projects for clients through multiple iterations, ensuring smooth and successful rollouts.

Hong Kong Sar

Revitalizing the brand identity of a retail client. By analyzing platform data, competitor offerings, and market trends, I re-created the new design system that resonated with our target audience. This rebranding effort contributed to a 50% increase in website traffic and a 13% reduction in bounce rates over three months.Planned and executed online marketing campaigns that significantly impacted sales. For instance, I utilized focus group data to tailor holiday and seasonal event campaigns, which resonated with our audience's preferences. The campaigns I informed led to an impressive increase in sales from 10% to 40% within a three-month period.

Education record

Bachelor Of Engineering - Be