Equal Exchange's mission is to build long-term trade partnerships that are economically just and environmentally sound, to foster mutually beneficial relationships between farmers and consumers and to demonstrate, through our success, the contribution of worker co-operatives and fair trade to a more equitable, democratic and sustainable world.

Original art by Sandy Davis

http://www.goodnewsconsultant.com/

I brought my talent to Jim's when I moved back to Massachusetts and implemented their new brand image by designing packaging, POP materials, signage, company collateral, shipping boxes, coffee service equipment, trade shows displays, swag and more! I supported their sales team to reach wholesale accounts with engaging PowerPoint presentations, email marketing campaigns, print ads, training materials, brochures, and sell-sheets. Other duties included facilitating content, development, functionality and the launch of a brand new website working with an outside agency. Boosting online retail sales included social media, blog posts, and updating web content.National trade shows, in-store demos, custom design work all helped strengthen relationships with key accounts.

Handled all aspects of owning and operating a small business. Developed concept for, and opened, this unique corporate art gallery.Executed successful Social Media campaigns resulting in positive PR for clients (the halo effect) while raising awareness for local artists and selling their work. Sold Gallery in 2015 and it still serves the Lexington community today as Art Connects Mobile Gallery. http://www.artconnectslex.org/

Exceptional customer service. Sold Canon products solving clients' unique document management issues.

Sold underwriting campaigns to help businesses improve their image throughout central Kentucky with their philanthropic support of 91.3 WUKY/NPR.

Developed, maintained and strengthened relationships with media, volunteers, corporate partners, donors and pet adopters.Educated the community about the non-profit’s mission resulting in an increased adoption rate from 84.9% in 2005 to 90% in 2006 (national average was 25-30%).Spearheaded the development and execution of all social media accounts and promoted the organization positively with creative writing, photography, layout and design, events, public speaking, interviews, presentations, newsletters, direct mail and online.

Managed clients. Recruited new business. Planned and organized events. Media planning and buying. Creative. Writing and graphic design.

NTR (Non Traditional Revenue)Sold NTR (sponsorships, sports marketing, recruitment advertising, event sponsorships) Campaigns for 7 radio stations and exceeded sales goals. Exceptional client relations. Recruited new business and increased budgets with existing ones.