Sandy Han Email & Phone Number

中国 北京市区

China

* Define the strategic marketing priorities and develop marketing strategy with Marketing VP. Control the marketing expense within the budget. Optimize the ROI of the marketing expense based on the spending and KPI analysis. * Lead consumer research projects for Pearson Group and its sub-brands, including Wall Street English, Global IELTS to satisfy their business needs. Manage X million RMB research budget in mainland China, HK and TW. Drive the consumer centric culture across the… Show more * Define the strategic marketing priorities and develop marketing strategy with Marketing VP. Control the marketing expense within the budget. Optimize the ROI of the marketing expense based on the spending and KPI analysis. * Lead consumer research projects for Pearson Group and its sub-brands, including Wall Street English, Global IELTS to satisfy their business needs. Manage X million RMB research budget in mainland China, HK and TW. Drive the consumer centric culture across the brands.* Identity the new business and product opportunities, understand the potential through the market analysis and consumer/customer research. Optimize the current products, services and user experiences by tracking and ad-hoc research projects. Propose the valuable actions with proven positive results.* Be an important consultant for decision making. Provide a holistic view combined consumer insights, competitive intelligence and industry trends. Also a good advisor for global teams when design and execute research projects in China. * Problem-solving spirit and strong data analysis abilities. Good at translating the business issues into the consumer insights objectives. Always bring with the insightful solutions. Win the good reputation throughout the company.* Lead 2 project managers. Show less

Beijing

* As a reliable consumer insights expert, take care of the research needs from all different functions and business units to answer the business questions. Ever looked after China, HK, TW and South Korea market. Manage up to XX million RMB consumer research budget a year.* Owned the rich experience of a variety of research methodologies including U&A tracking, consumer segmentation, retail experience, retailer satisfaction, volume projection, value proposition, pricing, advertising… Show more * As a reliable consumer insights expert, take care of the research needs from all different functions and business units to answer the business questions. Ever looked after China, HK, TW and South Korea market. Manage up to XX million RMB consumer research budget a year.* Owned the rich experience of a variety of research methodologies including U&A tracking, consumer segmentation, retail experience, retailer satisfaction, volume projection, value proposition, pricing, advertising, concepts, product pre-launch and post-launch studies, etc.* A key representative of China market for global teams to understand the local market. Gain the recognition of the global counterparts.* Drive the consumer centric culture. Push the consumer insights being applied in the business decisions. Consumer voice is a must in the business plan as a support.* Lead a project manager Show less

Beijing

Lead both quantitative and qualitative research studies with a more focus on the quantitative. The clients are all large multinational companies including FMCG, healthcare, Lubricant, mobile phone, financial service, automobile and OTC, etc. Lead a team of 5 team members.

Tian Jin

* Assess the new products potential and make recommendations for the management team to decide* Design the consumer research projects to further verify the potential. Draft a rough volume estimate. Propose the marketing mix including brand name, packaging, size, positioning, acceptable price etc.* Develop P&L of 3 years and 10 years to project its profitability. Plan the roadmap of new products in terms of profitability and feasibility. 5-6 products are placed in.* Take care of… Show more * Assess the new products potential and make recommendations for the management team to decide* Design the consumer research projects to further verify the potential. Draft a rough volume estimate. Propose the marketing mix including brand name, packaging, size, positioning, acceptable price etc.* Develop P&L of 3 years and 10 years to project its profitability. Plan the roadmap of new products in terms of profitability and feasibility. 5-6 products are placed in.* Take care of Coldrex marketing work to maintain its brand awareness and sales volume. Show less

Tian Jin

* Support all the consumer research needs across product teams including both OTC and RX.* Work with the marketing team to make a decision/propose actions by delivering the targeted consumer insights. Plan the research budget and control the spending.

Beijing

* From a researcher to a project manager in 3 years’ time. Hands-on experiences not only in research, but also in fieldwork, QC and data processing.* Accumulate rich experiences in both quantitative and qualitative studies.* Serve many famous multi-national companies, including Motorola, Coke, Colgate, Nabisco, VW, Bayer and Xi’an Janssen, etc