Sandy Li Email & Phone Number

Kowloon, Hong Kong SAR

• Be responsible for scalable UX design for PWM (Private Wealth Management) Asia platform across different markets.
• Rewrite project NISA which is an order management system for both Fixed Income and Equity IPO
• Design end-to-end user journey for Margin simulation tool from scratch
• Play a crucial role in requirements gathering from PO and SUPER stakeholders, design review, managetheir exceptions, provide elegant design solutions.

• Deliver a responsive public website from 0-1 to within an aggressive timeline.
• Facilitate internal and external communication, bridging the gap betweenvisual design, functional development, and content.
• Conduct user research and user testing to validate the design assumption.
• Create or assist with design solutions including information architecture and visual design for complexinteractive projects such as ZA Bank APP, ZA Insure, and ZA Invest App

Sheung Wan, Hong Kong

UI/UX design for online wealth management platform, Looks after digital assets, develop wireframes, site maps, visual artworks, user experience and interaction design.

Hong Kong

UI/UX design for regional digital projects, Looks after digital assets, develop visual artworks, and user experience and interaction design.

Hong Kong

• Developing suitable methodologies - task-based, emotion-based, journey maps, etc to validate design approach
• Developing innovative products and providing the highest levels of customer service
• Engaging with business stakeholders to understand, clearly document and extend business requirements into user-centred concepts.
• Working closely with marketing team to meet business objective and address customer needs cross 3 business channel
• Working with compliance team to document campaign for both online and offline products for SFC submission.

Dalian, Liaoning, China

• Identifying and documenting business requirements and translate them to system requirements.
• Analyze and make recommendations for modification to applications and business procedures.
• Propose logical and physical information architecture design, and visualize it to business shareholders and developers.
• Working on user interface design for online projects. Tracking web development status for in-time delivery.
• Prototyping and communicating business and user requirements. Be responsible for documenting business needs and creating best practice web design and user interaction solutions for multiple Asia Pacific online projects.
• Creating the most appropriate user-friendly design approach to suit the project

Dalian, Liaoning, China

• Designed the layout of the Kelton Times Magazine
• Designed advertisements and layout for articles
• Corporate Identity design, including Logo, business card, invitation, brochure, coupon, media kit, employee ID card, event banner/flyer/PPT etc.
• Responsible for outcome of the digital design copy and ensured it was ready for printing
• Arrange magazine schedules and oversee magazine progress, Making weekly reports.

Dalian, Liaoning, China

• Designed advertisements
• Visited customers and made reports of feedback
• Helped to build ID brand and increase company market visibility and lead flow by creating printing pages, banner ads, etc
• Efficiently designed, ensure every single bit of work went perfectly as intended to the high satisfaction of customers