Marketing Director Of Laboratory Services
CurrentWork directly with Physicians and their staff in an effort to cultivate strong, lasting relationships.Work with physicians to identify service and operational issues that impede physician and patient satisfaction. Communicate service line issues to Directors and Hospital Executive Team.Successfully grew a physician base from 0 to 153 physicians by cultivating strong relationships.Increase potential client base for anatomic and clinical pathology services by practice specialties.Improved current position in the marketplace by analyzing competitors to determine their strengths and weaknesses. Gained 2% market share by improving services and emphasizing competitive advantages.Developed measurable outcomes by identifying areas that would benefit from process improvement.Retained clients by consistently seeking ways to accommodate their needs and providing service recovery.Constantly undergoing a supplement of professional training to assure a fresh approach to business and to stay current on market trends and changes.Implemented a client issue tracking system and service recovery log. Conduct weekly meetings with Medical Director, Laboratory Administrator, and the Hospital Executive Team to address action items.Create opportunities for the Lab, Pathologists, and Hospital Administration to participate in teleconferences and meetings that enhanced our outreach program and Memorial Health System.Address and respond to patient concerns providing thorough follow-up and mutual reconciliation.Created on-line client database for tracking and maintaining purposes.