Consultant
K.E.W. Consulting
New York, Ny
Consultant in new product/business development, project management, technology applications, branding and sustainability. Created strategic advertising/marketing plans focusing on the consumer experience. Determined brand identity, new products and brand extensions.Episcopal Social Services ($100 million NGO)• Supported the Development & Communications Department of ESS with database management, fundraising and grant proposals. Assisted in creation of reports to the Board of Directors.• Assisted in maintaining Raiser’s Edge and additional databases to collect, input, organize, track and analyze data to help increase donations, donors and support fundraising department. • Used the Raiser’s Edge database capabilities to execute fundraising campaigns, individual and corporate donor communications, pledge drives, and to organize the planning of events and annual programs.Western Union• New product analysis as well as focus group facilitator to assess new product concepts incorporating smart card technologies for international consumer financial transfers. • Scope of work included 12 bi-coastal dual-language focus group moderation, product concept, pricing, distribution strategy and recommendations. American Express● Managed qualitative research project for new credit card features and systems requirements. Allianz Insurance • International Project Management Team Member for the Allianz brand entry into the American financial marketplace.• Explored consumers’ attitudes and behaviors towards investing and investment products. Determined awareness of the Allianz brand name/identity and brand imagery of competitive financial institutions. Johnson & Johnson• Conduct product placement research and analysis for new products for Johnson & Johnson. • Identified market and consumer trends in women’s health care and natural products for new product concepts.