• Implemented SEO strategies to enhance online visibility and drive organic traffic.• Developed multi-channel marketing campaigns across target audiences to maximize impact and reach.• Managed a network of influencers, talent managers, and agencies to coordinate strategic partnerships.• Partnered with an external PPC agency to create Shopify and digital ads for e-commerce campaigns.• Curated content for social media, blogs, newsletters, and paid ads for B2B and B2C target audiences.• Worked closely with in-house creative and cross-functional teams to ensure seamless project execution.• Executed a successful launch of a new B2C brand from ideation to fruition.

• Spearheaded end-to-end execution of multiple marketing projects while consistently meeting deadlines.• Managed social media presence and content calendar across Instagram, Twitter, Facebook, and Youtube.• Continuously monitored emerging social media trends to identify new opportunities for engagement.• Conceptualized and designed marketing creative assets to align with brand guidelines and identity.• Implemented targeted content strategies, resulting in a 124% increase in engagement on Instagram.• Analyzed and reported social performance metrics to monitor channel health and improve KPIs.

• Advised (in person and virtually) 10+ undergraduates weekly on opportunities abroad, assisted with program selection, application process, and addressed concerns relating to international education. • Coordinated and executed presentations and tabling events to a diverse audience of 20+ students to promote education abroad.• Managed front desk, addressed inquiries with the appropriate information, and redirected to any additional resources.

• Exceeded guest service expectations by establishing friendly and positive interactions, problem solved, and created resolutions in a timely manner with 100+ guests per day.• Coordinated with 20+ team members to achieve daily department tasks and goals.• Maintained accurate and attractive merchandise displays, ensuring strategic placement of products in order to maximize purchases.

• Performed data entry for all client records and invoices using Excel spreadsheets.• Maintained an organized filing system of various documents in both digital and physical files.• Greeted all clients, providing a welcoming environment and ensuring their needs were taken care of.• Provided administrative support to the President.