Manage cross-functional efforts to drive customer acquisition, loyalty conversion, and brand equity across digital and traditional channels. Develop loyalty program strategies, identify business partners, and evaluate performance to drive customer registration, engagement, and retention. Create and execute marketing strategies to drive brand growth and incremental customer value. This includes developing AD campaigns, in-store POS, email awareness and promotional initiatives, public… Show more Manage cross-functional efforts to drive customer acquisition, loyalty conversion, and brand equity across digital and traditional channels. Develop loyalty program strategies, identify business partners, and evaluate performance to drive customer registration, engagement, and retention. Create and execute marketing strategies to drive brand growth and incremental customer value. This includes developing AD campaigns, in-store POS, email awareness and promotional initiatives, public relations, and digital and social marketing campaigns as well as post promotional analysis. Show less

Responsible for the sales and profit of several Safeway’s Corporate Business Units. Conducted business reviews to identify opportunities in supplier performance, pricing and promotion of National Brands and Safeway Brands to enhance overall strategic business plan. Executed marketing programs, utilized syndicated data, and identified competitor trends to grow market share, volume, profits, and households.

Developed and implemented category specific strategies in conjunction with category management to grow the business through marketing, pricing, and product mix. Drove cost saving projects company-wide by analyzing market conditions, business dynamics, quality/food safety programs, logistics, and marketing promotional programs. Facilitated supplier negotiation strategies, executed supplier contract, and monitored supplier performance measures.

Managed the development, execution, and commercialization of a new category of products and services to support Chevron’s revenue growth. Promoted and marketed the Company’s overall brand image and value to the customers.

Provided commercial support and coordinated product sales and movement with 4 regional field offices. Implemented pricing strategies, marketed the finished products to customers worldwide, and approved price records for 400,000 metric tons of product produced at International locations, resulting in over $100 MM sales.

Performed analytical support, financial analysis, economic valuations, pricing data, and growth projections for various capital projects and Mergers & Acquisition teams. Facilitated Chevron Chemical Company’s strategic planning and development process. Provided input to the Business Plan strategic staffing requirements and analyzed Chevron Chemical’s financial performance.