As an accomplished Marketing Research and Consumer Insights professional, I drive growth through passionate and adept interpretation of data into compelling consumer insight stories. I am interested in a position where I will be able to exercise my passion for designing, executing, and interpreting quantitative, qualitative, and hybrid research to generate actionable results communicated in clear, concise stories told both in written reports and persuasive presentations. My expertise includes:- Developing and implementing research strategies- Managing multiple simultaneous projects- Team development and management- Optimizing budget utilization.My work has included both the supplier and customer sides of marketing research. Extremely hands-on, I have learned from a variety of categories including consumer packaged goods, services, technology, and ecommerce. Projects utilizing state-of-the art methodologies and technologies have included:- Concept testing- Maxdiff and conjoint analyses- Satisfaction driver analyses- Marketing communications optimization- User experience (UX) research-
Listed skills include Segmentation, Market Research, Customer Insight, Strategy, and 43 others.