Sandy Rosenberg Email & Phone Number

Gardena, Ca

* Collaborated with client and partner agencies on simplifying and automating syndicated data reports.* Compiled presentations utilizing a variety of data sources including both primary and secondary data.* Identified opportunity to regrow share in an increasingly competitive category by reallocating resources to flankers.* Created quarterly brand health dashboard.* Prioritized and manage research agenda and budget.

Marketing Research consulting for Consumer Insights and User Experience (UX) Research.

San Diego, Ca

PROVIDE COMMERCE, INC. 2007-2013Director, Consumer Insights (2010-2013)Leading retail e-commerce company with seven brands including ProFlowers, RedEnvelope, and Shari's Berries.Led all aspects of consumer marketing research including team management * Generated insights resulting in over $12 million annual revenue increase using a range of methodologies including conjoint, max-diff, factor analysis, cluster analysis, and other multivariate and user experience (UX/UI) approaches. * Influenced transition from a channel-driven company to one focused on consumer needs through a substantial, state-of-the-art multi-category segmentation project utilizing multiple methodologies including quantitative, qualitative, ethnography, and Customer Journey Mapping.* Drove company-wide adoption of segmentation through reports, presentations, and class creation.* Utilized multivariate testing to substantially improve survey response rates.* Identified and implemented alternative text analysis tool providing increased flexibility at a cost saving of $80,000 per year.* Trained and managed new team members resulting in expanded bandwidth and high team satisfaction

San Diego, Ca

Senior Manager, Customer Insights (2009-2010)Manager, Customer Insights (2007-2009)* Conducted substantial qualitative project which proved a new lower cost manufacturing process would not negatively affect the customer experience.* Identified opportunities for new products, website improvements, increased customer and employee satisfaction, enhanced advertising efficiency, and business expansion.* Modified customer satisfaction survey resulting in increased completion rates and improved ability to compare results across brands.

Santa Clara, Ca

Leading technology company specializing in computer chips and chip sets.Manager, Segmentation Strategy and Tools (2006-2007)* Led global Business-to-Business and Business-to-Consumer segmentation efforts which increased marketing efficiency.* Developed company-wide communication plan and spearheaded implementation.

Santa Clara, Ca

* Grew attendance and stake holder satisfaction for the Intel Developer Forum international conference series through format and content changes. * Developed roadmap which improved perceptions of company as the industry leader.

Santa Clara, Ca

* Led multifunctional team which drove changes to corporate strategic plans for the home computing market.* Initiated cross-divisional team which optimized secondary research investment.

Santa Clara, Ca

* Established and developed new function within entrepreneurial organization.* Hired and managed team members.* Participated in business development efforts.

Santa Clara, Ca

* Designed and managed domestic and international strategic research projects including Intel’s first global consumer segmentation.* Achieved high attendee ratings for first-ever research course at global sales conference.

South San Francisco, Ca

Oakland, Ca

Bradenton, Fl

Shelton, Ca

Controlled $1.5mm research budget.Managed, coached, and trained interns and consultants.

Mba, Marketing, Marketing Research

Bachelor Of Science (Bs), Education