Sandy Rosenberg Email and Phone Number
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As an accomplished Marketing Research and Consumer Insights professional, I drive growth through passionate and adept interpretation of data into compelling consumer insight stories. I am interested in a position where I will be able to exercise my passion for designing, executing, and interpreting quantitative, qualitative, and hybrid research to generate actionable results communicated in clear, concise stories told both in written reports and persuasive presentations. My expertise includes:- Developing and implementing research strategies- Managing multiple simultaneous projects- Team development and management- Optimizing budget utilization.My work has included both the supplier and customer sides of marketing research. Extremely hands-on, I have learned from a variety of categories including consumer packaged goods, services, technology, and ecommerce. Projects utilizing state-of-the art methodologies and technologies have included:- Concept testing- Maxdiff and conjoint analyses- Satisfaction driver analyses- Marketing communications optimization- User experience (UX) research-
Burrell Communications
View- Website:
- burrell.com
- Employees:
- 176
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Associate Director Of Consumer InsightsBurrell Communications Aug 2014 - PresentGardena, Ca* Collaborated with client and partner agencies on simplifying and automating syndicated data reports.* Compiled presentations utilizing a variety of data sources including both primary and secondary data.* Identified opportunity to regrow share in an increasingly competitive category by reallocating resources to flankers.* Created quarterly brand health dashboard.* Prioritized and manage research agenda and budget.
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Marketing Research/Consumer Insights/User Experience ResearchCalifornia Dec 2013 - Aug 2014Marketing Research consulting for Consumer Insights and User Experience (UX) Research.
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Director, Consumer InsightsProvide Commerce Jul 2010 - Dec 2013San Diego, CaPROVIDE COMMERCE, INC. 2007-2013Director, Consumer Insights (2010-2013)Leading retail e-commerce company with seven brands including ProFlowers, RedEnvelope, and Shari's Berries.Led all aspects of consumer marketing research including team management * Generated insights resulting in over $12 million annual revenue increase using a range of methodologies including conjoint, max-diff, factor analysis, cluster analysis, and other multivariate and user experience (UX/UI) approaches. * Influenced transition from a channel-driven company to one focused on consumer needs through a substantial, state-of-the-art multi-category segmentation project utilizing multiple methodologies including quantitative, qualitative, ethnography, and Customer Journey Mapping.* Drove company-wide adoption of segmentation through reports, presentations, and class creation.* Utilized multivariate testing to substantially improve survey response rates.* Identified and implemented alternative text analysis tool providing increased flexibility at a cost saving of $80,000 per year.* Trained and managed new team members resulting in expanded bandwidth and high team satisfaction -
Senior Manager, Customer InsightsProvide Commerce, Inc. Jul 2007 - Dec 2010San Diego, CaSenior Manager, Customer Insights (2009-2010)Manager, Customer Insights (2007-2009)* Conducted substantial qualitative project which proved a new lower cost manufacturing process would not negatively affect the customer experience.* Identified opportunities for new products, website improvements, increased customer and employee satisfaction, enhanced advertising efficiency, and business expansion.* Modified customer satisfaction survey resulting in increased completion rates and improved ability to compare results across brands.
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Segmentation Strategy And CommunicationsIntel Corp. Jan 2006 - Oct 2006Santa Clara, CaLeading technology company specializing in computer chips and chip sets.Manager, Segmentation Strategy and Tools (2006-2007)* Led global Business-to-Business and Business-to-Consumer segmentation efforts which increased marketing efficiency.* Developed company-wide communication plan and spearheaded implementation. -
Market Intelligence ManagerIntel Corporation May 2003 - Dec 2005Santa Clara, Ca* Grew attendance and stake holder satisfaction for the Intel Developer Forum international conference series through format and content changes. * Developed roadmap which improved perceptions of company as the industry leader.
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Analyst, Desktop Platform Product PlanningIntel Corporation Sep 2000 - May 2003Santa Clara, Ca* Led multifunctional team which drove changes to corporate strategic plans for the home computing market.* Initiated cross-divisional team which optimized secondary research investment.
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Manager, Experience Architecture GroupIntel Corporation Apr 2000 - Sep 2000Santa Clara, Ca* Established and developed new function within entrepreneurial organization.* Hired and managed team members.* Participated in business development efforts.
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Senior Research AnalystIntel Corporation May 1997 - Apr 2000Santa Clara, Ca* Designed and managed domestic and international strategic research projects including Intel’s first global consumer segmentation.* Achieved high attendee ratings for first-ever research course at global sales conference.
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Marketing Research ManagerCellular One Jun 1996 - May 1997South San Francisco, Ca
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Product Research ManagerClorox Company 1992 - 1996Oakland, Ca -
Associate Marketing Research ManagerTropicana Products, Inc. 1991 - 1992Bradenton, Fl
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Market Research AnalystRichardson-Vicks (A Procter & Gamble Company) 1989 - 1991Shelton, CaControlled $1.5mm research budget.Managed, coached, and trained interns and consultants.
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Senior AnalystYankelovich Clancy Shulman 1986 - 1989
Sandy Rosenberg Skills
Sandy Rosenberg Education Details
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Marketing, Marketing Research -
Education
Frequently Asked Questions about Sandy Rosenberg
What company does Sandy Rosenberg work for?
Sandy Rosenberg works for Burrell Communications
What is Sandy Rosenberg's role at the current company?
Sandy Rosenberg's current role is Associate Director of Consumer Insights at Burrell Communications.
What is Sandy Rosenberg's email address?
Sandy Rosenberg's email address is sr****@****ell.com
What is Sandy Rosenberg's direct phone number?
Sandy Rosenberg's direct phone number is +131229*****
What schools did Sandy Rosenberg attend?
Sandy Rosenberg attended Boston University, Boston University.
What skills is Sandy Rosenberg known for?
Sandy Rosenberg has skills like Segmentation, Market Research, Customer Insight, Strategy, Marketing Research, Marketing Strategy, Qualitative Research, Analytics, E Commerce, Competitive Analysis, Cross Functional Team Leadership, Leadership.
Who are Sandy Rosenberg's colleagues?
Sandy Rosenberg's colleagues are Dawn Chubb, Trina Williams, Essence Bell, Kelsey Conner, Peggy Hedgren, Carolyn Chatman, Dave Duda.
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Sandy Rosenberg
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Sandy Rosenberg
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