Create marketing, branding, and promotional programs that drive over 1.9M donors into over 50 BPL Plasma centers by applying the right mix of marketing channels and tools to activate and track progress. Analyze and interpret data to develop and execute promotions and donation-driving programs while overseeing a $2.5 million budget.► Fueled 15% growth in donor base by cultivating a national marketing plan to build brand awareness, conversion, and retention of donors that includes $240K of digital ad placements, 4+ tentpole events, multiple activations.► Increased donor retention by 8% resulting in overall growth in plasma production.► Boosted overall social media followers and fans by 12% during a 12-month period.► Manage 51 unique Facebook pages with 52K followers, generating 5,400+ annual posts.► Supervise social media campaigns on Twitter, Instagram, and LinkedIn accounts, generating 75+ monthly pieces of editorial content, plus managing PR campaigns, digital outreach, direct mail, e-mail campaigns, press releases, and SMS texts to support the donor lifecycle with a key message strategy. ► Drove 110% increase in email database in 8-month period by developing a PPC campaign that drove leads to 10 different landing pages with full marketing automation programs.► Facilitate the opening of 9 new centers by developing donor recruitment and retention programs to support growth and achieve production goals.► Supervise 5 agencies and 4+ design freelancers to create and execute branded content through multiple marketing campaigns and channels, including contract negotiation and managing workloads.► Oversee expansion of website including design refresh and the addition of 51 center-specific landing pages through migration from WordPress to Drupal to improve functionality, consistency, and SEO.

Accountable for all marketing, branding, advertising, and promotional programs for a leading group of 24 urgent care centers in Austin, Houston, and Dallas, recently acquired by HCA and St. David’s. Hired, coached, and motivated a team of 4 responsible for building and tracking integrated campaigns including social media, content, ad campaigns, SEO, PPC, SEM, email drip campaigns, public relations, direct mail, radio, and other out-of-home media, mobile, billboards, local events, and co-op marketing. Led creative process ensuring adherence to brand standards and HIPAA while maintaining consistency for all print and online advertising including UX/UI, responsive design execution for websites and online campaigns.► Spearheaded a 15% increase in ROI through revamped management of $15M in program budgets and identification of new business opportunities. ► Secured a record 10% increase of patient visits year-over-year through in-depth analysis of campaign impact, identification of areas for improvement, and recommendation of key solutions.► Drove a 25% increase in overall average review rating by implementing a post-visit automated email survey encouraging patients who provided 4 and 5-star in-clinic ratings to provide a similar rating on Yelp and Google.► Slashed $150K+ of costs by implementing a centralized, custom-tailored online portal for centers to order approved forms and marketing materials, ensuring branding adherence at lower costs.► Boosted overall social media volume by 10% through the management of social media presence and direct response programs that track and improve reputation on all online platforms.► Drove an 8% increase in patient traffic into new centers through the implementation of best practices to facilitate enterprise expansion and execute advertising plans that built awareness. ► Supported 12 grand openings of new centers; Tested and optimized tactics to develop a new center opening playbook for a successful ramp of patient visits.

Responsible for all branding and creative services for $800M gourmet coffee roaster with 5,000+ employees operating 200 retail locations in 11 states, and selling to 14,000 retail grocery stores, universities, and resellers. Spearheaded all marketing, advertising, and design activities, development of marketing and branding strategy and execution, logo design and implementation, ad and messaging development, imagery and photography supervision, and execution of all printing projects to ensure strong brand imagery and memorable messaging, driving customer acquisition, preference, and retention.► Drove a 13% increase in sales in 24-month period by partnering with internal clients and channel owners of e-commerce, grocery, and retail cafes to develop creative solutions and key messages in support of overall marketing strategies. ► Attained a 93% internal client satisfaction rating by providing strong client focus and outstanding customer experience, resulting in continually improved service delivery.► Oversaw $2.5M department budget to implement aggressive marketing and branding programs, while ensuring fiscal accountability, resulting in a 20% reduction in menu printing costs. ► Transitioned 100+ design projects valued at $800K seamlessly from 6 large external agencies to a 5-person in-house creative services team, driving a 15% reduction in creative and production costs. ► Implemented and extended campaigns across multiple channels and a variety of mediums including home pages, micro-sites, web and mobile banner ads, email and social media campaigns, POS, collateral, packaging, inserts, advertorials, direct mail, signage, and event graphics.

Spearheaded all marketing project communication and corporate identity activities for $37B grocery store chain operating 900 full-service retail stores throughout the western US. Collaborated with internal cross-functional teams as well as external agencies throughout all project stages, wrote project briefs, determining scope, leveraged consumer insights data, hired or retained agencies and freelancers, and served as project manager to implement all corporate brand identity initiatives and communications.► Defined and tracked a $5.4M annual promotional budget to exacting professional standards.► Drove 22% increase in customer acquisition and 17% uplift in loyalty resulting in improved perceived customer value of in-store airline miles and e-Scrip partnership programs. ► Staffed, led, and mentored 2 direct reports and supervised 20 external agencies and freelancers. ► Spearheaded all brand identity efforts, including the management of more than 30 company logos in over 100 applications across the business, while enforcing logo and trademark compliance and standardization.