Sandy Caputo Email & Phone Number

Washington D.C. Metro Area

Remotely managed Client Services, Marketing and Operations for start-up text marketing company. Responsibilities included client management and growth, executing text marketing campaigns and content, defining service offerings and best practices while creating the company voice and supporting business development. Played a critical role in working with clients in the sales process and implementation process to define the solution and integrate text marketing into existing marketing efforts and the customer lifecycle. This included integrating texting into TV, radio, print and digital media as well as back-end drip campaigns while personally creating images and content for text messages and defining best practices.

Mclean, Virginia

Mclean, Va

Managed Client Services, Web Operations and Digital Marketing while reporting directly to the CMO and CEO. Teams were responsible for building and optimizing Direct Response Websites primarily for DRTV advertisers while also executing cross-channel digital media campaigns. Directly drove digital marketing strategy, site content and offer flow for hundreds of direct response client websites with strict pay for performance metrics. As the company evolved to offer a platform that utilized AI and machine learning to improve B2C offers and customer experiences, I transitioned into a role of defining the product and managing the product development requirements and roadmap while executing sales demos, managing customer implementations and training new clients.

Washington D.C.

Part of a team who took InPhonic from a private to public company through driving online wireless sales across search, display and affiliate marketing. Reported to Executive Management while managing Client Services team responsible for growing revenue and implementing all internal brand and client based digital marketing programs. Directly managed digital marketing budget of $1 million per month. Clients included Best Buy, RadioShack, Amazon, AARP, Motorola, and Overstock.com.

Broomfield, Co And Boston, Ma

Part of a start-up team that developed the Level 3 Partner Program to drive new revenue through outside partners who had complimentary services to the Level 3 backbone. Defined target partner relationships and organizational structure of sales and support resources needed to recruit and manage Value Add Partners. Trained internal sales teams on the Value Add Partner services and ultimately transitioned to a Channel Development Manager in the field.