Sanjana Mohan Email & Phone Number

Gurugram, Hr, In

Tysons Corner, Va, Us

- Driven the path to Agile for the marketing org for market centricity, greater speed, competitive boost, and higher ROI (impact, productivity, cost). - Driven strategic change management in Cvent Marketing function by building a “culture of experimentation”. Pilot and implement scrum methodology for several marketing campaigns for higher impact, velocity and bridging the gap.- Enabled the marketing organization to shift towards automation and optimization via RPA and AI.- Responsible for the evaluation and implementation of Project management system for Marketing, a path towards standardizing and optimizing E2E campaign management and its processes for growth and scalability.- Implementing marketing plans for augmenting the business by enhancing brand visibility & recall- Build high-performance culture and teams through focus on developing skills sets by leading the marketing enablement program globally across divisions.- Proficient at analyzing market trends to provide critical inputs for business development initiatives and formulation of selling and marketing strategies

Tysons Corner, Va, Us

Tysons Corner, Va, Us

Built and set up the Marketing Operations function (now a team of 9) as a center of excellence to enable long-term planning and drive growth and capability at scale.Partner with the marketing team to plan and execute marketing programs, provide advice and consultation on best practices, articulate business impacts, and anticipate business outcomes associated with planning.Work cross-functionally with Marketing, Sales, and other departments to execute common deliverables and gather or provide input, align systems and processes to support prospects and customer campaigns across the entire lifecycle.Lead the effort of the program estimator for program goal setting for predictability and optimized outcomes.Lead the team responsible for developing, optimizing, and maintaining the GTM campaign and program execution framework with major focus on Scalable processes, On-time delivery, SLA compliance, and Global Usability.Introduced resource capacity and utilization and mapped with Marketing program planning and other indirect roadmap projects for strategic initiatives.Implementation, transition, and onboarding of multiple technologies such as ON24, Reach desk, Marketo, etc. by integrating into the GTM program execution framework and change management.Enable quicker market-to and efficiency by driving marketing wide "Selfservice model" initiative targeted toward generating “full-stack” marketers and combating multi-geo and time zones nuances in global marketing teams.Marketing enablement and change management via documentation, playbooks, and compliance dashboards. Lead the effort of a marketing-wide onboarding program namely marketing Bootcamp.Project Management: Drive and manage marketing projects through planning, identifying SOW, and implementation by developing project plans that document who, how, and by when critical activities will be completed. Lead and coordinate necessary decisions across all cross-functional teams preparing for the project go live.

Tysons Corner, Va, Us

Lead enterprise-level Marketo marketing automation platform strategy and roadmapOversaw Global Demand Center initiatives including nurture programs, lead flow management, lead and account scoring, demand generation, and technical integrations.Marketo solution architecture and implementation across enterprise supporting multiple product lines and regions.Responsible for migration of automation platform from Oracle Eloqua to Marketo.MSI Implementation and adoption for sales enablement.Integration with various third-party tools to support Interactive and Incentivized Marketing.Data Analysis created reporting benchmarks for all product lines and regions.

Developed and integrated various systems to automate business processes for marketing automation and CRM resulting in a smarter demand generation ecosystem. Worked extensively on marketing automation platform Eloqua/Marketo and CRM Salesforce and their APIs.Redesigning and optimizing lead nurturing and scoring programs for B2B as well as B2C. Contributed in the implementation of demand waterfall and RCA for revenue attribution across marketing and sales helping in moving towards KPI driven culture. Data Analysis and created reporting benchmarks for all product lines and created and automated new set of reporting for product marketing as well as senior management.Integration with video hosting platforms enabling real-time data flow for new scoring model having video engagement as scoring metric. Worked with technology team designing JS based global framework to support this across global websites.Helping product marketing teams for designing better email and nurturing campaigns targeting B2B and B2C customers/prospects based on data analysis, predictions and provided recommendation on what's working and what's not working resulting in more engagement and better lead flow.Conduct training for cross function and new hires.

London, Gb

Manage most of the campaign-related operations within the general campaign function.Produce reports demonstrating effectiveness of all campaign activities.Smooth delivery of campaigns to frequent tight timelines.Creation of email templates(WYSIWYG), forms, event invites, microsites, java scripts, HTML templates.

Bachelor Of Technology (B.Tech.), Computer Science

Bachelor Of Technology - Btech, Computer Science