 Establishing short / long term budgets in tune with corporate strategies for achieving business targets. Conducting business planning, forecasting & analysis for assessment of revenue potential in business opportunities.  Developing relationships with key decision-makers in target organisations and establishing tie-ups for business development. Analyzing & reviewing the market response / requirements and communicating the same to the sales teams for accomplishment of the business goals. Overseeing the sales & marketing operations, thereby achieving increased business growth. Identifying streams for generating revenues & developing marketing plans to build consumer preference. Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics. Networking with financially strong & reliable dealers / distributors for deeper market penetration & improved market share. Recruiting, leading, mentoring & monitoring the team members to ensure efficiency in process operations and meeting of individual & group targets.