Sanjay Patel, Mba Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Oversee the launch and management of Cann Social Tonic (#1 Cannabis Infused-beverage in the US) in Canada's legal recreational cannabis market. Responsibilities include;- Route to market development & market expansion - Management of 3rd party field sales broker - Direct relationships with Canadian provincial cannabis boards - Management of Canada P&L and associated inputs

Toronto, Canada Area

Perennial Brands Inc. was founded in 2019 and had developed and launched a line up of products across 3 divisions (Alcohol Beverage, Health & Wellness CBD and Nootropics). ). I was responsible with building and managing the Alcohol Beverage division and Nootropics Division. This included;- Full route to market development (channel, price, consumer) - Product development tied to consumer need state and customer demand- Developed partnerships with contract manufacturers, key… Show more Perennial Brands Inc. was founded in 2019 and had developed and launched a line up of products across 3 divisions (Alcohol Beverage, Health & Wellness CBD and Nootropics). ). I was responsible with building and managing the Alcohol Beverage division and Nootropics Division. This included;- Full route to market development (channel, price, consumer) - Product development tied to consumer need state and customer demand- Developed partnerships with contract manufacturers, key account customers and 3rd party field sales broker / distributors- Built and lead cross functional teams to bring new products to market and develop and maintain key 3rd party relationships- Developed pricing models, sales analytics and reporting to support short and long term management of the businessSuccess measures as follows;- Developed and launched suite of alcohol beverage products Nationally (Listings in all provinces in Canada within 10mo)- Developed and launched Amplify U (nootropics brand) in India with plans to expand into Canada pending Health Canada approval Show less

Burlington, Ontario, Canada

Responsible for overseeing Canada Recreational and Medical Sales function, Global Business Development and Commercial Strategy (Revenue Management, Analytics, Forecasting, Portfolio Management, Route to Market etc..) at Maricann- Negotiated and closed recreational supply agreements with BC, AB, MB and ON cannabis boards in summer 2018- Lead global business development including EU export agreements - Developed and implemented global pricing models used in EU and Canada-… Show more Responsible for overseeing Canada Recreational and Medical Sales function, Global Business Development and Commercial Strategy (Revenue Management, Analytics, Forecasting, Portfolio Management, Route to Market etc..) at Maricann- Negotiated and closed recreational supply agreements with BC, AB, MB and ON cannabis boards in summer 2018- Lead global business development including EU export agreements - Developed and implemented global pricing models used in EU and Canada- Developed standard costing and brand P&L models- Developed customer segmentation, route to market and A&P/D&A governance and processes- Developed customer and category insights for Canadian recreational cannabis market- Lead cross functional team (Sales, Supply, Marketing) to developed internal supply allocation process and methodology. Manage team of 10 direct reports in Sales, Commercial Strategy and Customer Service. Show less

Winnipeg, Canada Area

- Sit on commercial leadership team (CLT) at Diageo Canada - Responsible for managing Diageo P&L [Spirits, Beer, Refreshment Beverage] for Manitoba and Saskatchewan, including leading D&A, A&P and supply/inventory management. - Lead Diageo route to market transition tied to Saskatchewan privatization, from government control market to privatized wholesale market. - Build and maintain key customer relationships including senior government Liquor Control Board officials, Private… Show more - Sit on commercial leadership team (CLT) at Diageo Canada - Responsible for managing Diageo P&L [Spirits, Beer, Refreshment Beverage] for Manitoba and Saskatchewan, including leading D&A, A&P and supply/inventory management. - Lead Diageo route to market transition tied to Saskatchewan privatization, from government control market to privatized wholesale market. - Build and maintain key customer relationships including senior government Liquor Control Board officials, Private Retailers and On-Trade customers. - Partner with Sales Broker to maximize sales execution and customer experience at both Off Premise (Retail Outlets) and On-Premise (Bars, Restaurants, Arenas, Festivals etc..) sales channels. NOTES:- Lateral move, including relocation to Winnipeg MB, to build and demonstrate Sales Leadership capabilities. - Role & responsibilities equivalent to that of a regional Sales Director at leading Alcohol Beverage companies; Show less

Toronto, Canada Area

Strategy, Analytics & Insights, Process Development, Relationship Management, People Development. Lead newly formed centralized Sales Analytics function in Canada. Responsible for establishing department mission, vision and road map. Business lead for selection and integration of new Business Intelligence tool for Canada.Manage team of 4 Business Performance Analyst, based out of Toronto and Manitoba under the mandate of driving game changing insights and decision making… Show more Strategy, Analytics & Insights, Process Development, Relationship Management, People Development. Lead newly formed centralized Sales Analytics function in Canada. Responsible for establishing department mission, vision and road map. Business lead for selection and integration of new Business Intelligence tool for Canada.Manage team of 4 Business Performance Analyst, based out of Toronto and Manitoba under the mandate of driving game changing insights and decision making for our commercial organization. Show less

Toronto, Canada Area

Strategy, Analytics & Insights, Process Development, Relationship Management, People Development. Lead key strategy projects involving partner agreements, M&A, and 'owned' portfolio opportunities. Facilitate the companies long range strategy process (LRP) with senior executives. Lead and revamped the annual planning process and corresponding strategy score card.Manage team of analysts, based out of Toronto, Montreal and Calgary, under the mandate of driving game changing… Show more Strategy, Analytics & Insights, Process Development, Relationship Management, People Development. Lead key strategy projects involving partner agreements, M&A, and 'owned' portfolio opportunities. Facilitate the companies long range strategy process (LRP) with senior executives. Lead and revamped the annual planning process and corresponding strategy score card.Manage team of analysts, based out of Toronto, Montreal and Calgary, under the mandate of driving game changing insights and decision making for our commercial organization. Show less

Toronto, Canada Area

SAP (BW, BEx Query Designer, BEx Analyzer), AC Nielsen, insight generation, marketing strategy, research and data analysis.Working with Sales and Nielsen data I am responsible for generating strategic insights that help drive the business agenda and shape the companies annual and long range strategy.Signature projects provided game changing insights in the following area's: Industry standard bottle + container strategy, beer industry drivers + centralized forecast model, alcohol… Show more SAP (BW, BEx Query Designer, BEx Analyzer), AC Nielsen, insight generation, marketing strategy, research and data analysis.Working with Sales and Nielsen data I am responsible for generating strategic insights that help drive the business agenda and shape the companies annual and long range strategy.Signature projects provided game changing insights in the following area's: Industry standard bottle + container strategy, beer industry drivers + centralized forecast model, alcohol beverage + strategy around targeting adjacency's. Show less

Mba, Marketing And Strategic Management, 3.4 (Out Of Equiv. 4.0 Scale)

Activities and Societies: Graduate Business Council, Schulich Finance Association, Schulich Net Impact, MBA Program Committee, Schulich.

Bsm, Finance, International Business, 3.41 / 4.0 Scale

Activities and Societies: General Manager, Wits End Cafe (Student Run/Non-Profit Cafe) Graduated Cum Laude