Ass manager mobile

Keyword Analysis, Search Query Analysis, Quality Score Analysis etc.• PPC Accounts Setup, AdWords Editor.etc.• Analyze campaigns through extracting data from DART or Google Adwords and creating different reports like Budget Report, Variance report, Traffic report, Budget Cap report, Geo-targeting report etc.• Perform Quality Assurance like: to assist with completion Daily, Weekly, and Monthly QA checklists.• Produce and deliver scheduled and ad hoc reports.• Depth analysis… Show more Keyword Analysis, Search Query Analysis, Quality Score Analysis etc.• PPC Accounts Setup, AdWords Editor.etc.• Analyze campaigns through extracting data from DART or Google Adwords and creating different reports like Budget Report, Variance report, Traffic report, Budget Cap report, Geo-targeting report etc.• Perform Quality Assurance like: to assist with completion Daily, Weekly, and Monthly QA checklists.• Produce and deliver scheduled and ad hoc reports.• Depth analysis on performance of keywords, ad copies, Quality Score etc. • Make suggestion on CPC reduction for overspend accounts.• Establish short & long-term SEM objectives as per client's business needs. •Worked on API console through which CPA offers were added on has offer.•Day to day management of mobile campaigns including CPM/CPC/CPS/CPA.•Here I am taking care of International CPA delivery India Delivery as well.•Working on self-serve platforms like Appnext/RTBs for delivery Show less

• Develop a total understanding of online target audience and mindset modes.• Develop, manage and optimize digital marketing campaigns to increase return on investment.• Lead a team of 10 people to manage the overall digital marketing program driving traffic, user & top line growth of 400% in 4 months.• Reduced cost of customer acquisition (CPA) by 25%• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.• Brainstorm… Show more • Develop a total understanding of online target audience and mindset modes.• Develop, manage and optimize digital marketing campaigns to increase return on investment.• Lead a team of 10 people to manage the overall digital marketing program driving traffic, user & top line growth of 400% in 4 months.• Reduced cost of customer acquisition (CPA) by 25%• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.• Brainstorm new and creative growth strategies• Collaborate with internal teams to create landing pages and optimize user experience.• Collaborate with agencies and other vendor partners• Identify trends and insights, and optimize spend and performance based on the insights Show less

• Managing PPC Campaigns on Google Adwords, MSN Ad Center, Yahoo,etc.• Creating & Managing Multiple Campaigns on Different Search Engines.• Improving Quality Score of the Campaigns by increasing relevancy of the keywords within an ad group & with the corresponding ads & web pages.• Maintaining Avg. Position of the Ads.• Controlling Avg.CPC (Cost/Click) of the Campaigns by improving Quality Score of the Campaigns.• Targeting the right customers by optimum Geographic &… Show more • Managing PPC Campaigns on Google Adwords, MSN Ad Center, Yahoo,etc.• Creating & Managing Multiple Campaigns on Different Search Engines.• Improving Quality Score of the Campaigns by increasing relevancy of the keywords within an ad group & with the corresponding ads & web pages.• Maintaining Avg. Position of the Ads.• Controlling Avg.CPC (Cost/Click) of the Campaigns by improving Quality Score of the Campaigns.• Targeting the right customers by optimum Geographic & Demographic targeting.• Improving CTR (Click through Rate) of the Campaigns.• Generating Sales Volume Calls for the Company.• Keyword Analysis, Search Query Analysis, Quality Score Analysis etc.• PPC Accounts Setup, AdWords Editor, AdCenter Desktop.etc.• Analyze campaigns through extracting data from DART or Google Adwords and creating different reports like Budget Report, Variance report, Traffic report, Budget Cap report, Geo-targeting report etc.• Perform Quality Assurance like: to assist with completion Daily, Weekly, and Monthly QA checklists.• Produce and deliver scheduled and ad hoc reports.• Depth analysis on performance of keywords, ad copies, Quality Score etc. • Make suggestion on CPC reduction for overspend accounts.• Call tracking setup via Marchex Call Analytics tool to measure business through phone calls.• Establish short & long-term SEM objectives as per client's business needs. Show less