1.Formulating & executing sales strategy in the territory.2. Develop & appoint new dealers/channels to expand product reach in the market & working in close interaction with the dealers & distributors to assist them to promote the product.3.Identify & Develop new streams for revenue growth & maintain relationships with customers.4.Analyze & review the market response/ requirements & communicating the same to the marketing teams for coming up with new launches.5.Maximize off takes by capitalizing on dealer relationship, competitor strength & Margins, consumer pull etc.6.Conceptualize & implement sales promotional activities such as painter/Dealers meet & demonstration as a part of brand building & market development effort.7.Sale forecasting for the territory on a monthly & annual level.