Leadership and Team Management: Directed the planning and operational processes across agencies such as Mindshare and MSix. Successfully managed and mentored a team of media planners, resulting in a 2X year-over-year growth in operational efficiency.Media Planning and Execution: Expertly planned and executed digital media campaigns across diverse platforms including search, display, video, mobile and social media. Coordinated with cross-functional teams to develop comprehensive media plans involving multiple partners, programmatic, Google, LinkedIn, Twitter, Snapchat and Meta, with a focus on campaign execution, reporting and optimization.Client Relationship Management: Cultivated and maintained robust relationships with clients and account leads for brands such as Lufthansa, Adidas, Reckitt Benckiser, Volvo, Yum Foods, Apollo Tyres, Castrol, Kimberly-Clark, Britannia and Xiaomi. Proactively pitched new media solutions, presented insights on the digital landscape and trends, conducted quarterly business reviews and post-campaign reports, shared market intelligence and provided strategic recommendations for go-to-market strategies for new briefs.Campaign Management: Oversaw campaigns from initial briefing to post-campaign reporting and analysis, ensuring the timely execution and delivery of key performance metrics such as reach, engagement, visits and leads.Problem Solving & Process Improvement: Identified and implemented processes to streamline brand safety and reduce ad fraud for global brands like Lufthansa, achieving over 55% savings in digital ad impressions. Additionally, implemented Adobe and Google Analytics 4 reporting for brands like Adidas.Strategic Planning & Financial Management: Collaborated with agency heads and the Central Trading team across markets to establish best practices for media planning and revenue maximization.Performance Marketing: Developed and scaled performance marketing through Google, Facebook and affiliate programs

Leadership: Spearheaded the mobile portfolio for Samsung India, managing flagship products such as Flip 3, Fold 3, S21 and S22. Oversaw a digital portfolio valued at approximately CAD 48.6 million.Digital Media Planning: Directed digital strategy, media planning, buying, execution, and optimization for the entire Samsung Mobile portfolio. Utilized various buying models including CPM, CPC, CPL, CPE, CPA and CPR.Digital Strategy: Developed strategic and tactical plans to drive product acquisitions through both biddable and non-biddable platforms, achieving a 20% reduction in costs.Integrated Media Planning: Facilitated integrated process alignment by coordinating with internal and external stakeholders across Social, Search and Ecommerce teams.Problem Solving: Bridged the expectations gap between client and agency by aligning processes with clear timelines and enhancing team accountability.Continuous Improvement and Curiosity: Maintained a relentless drive for continuous improvement and a keen curiosity about industry trends, emerging technologies and client behavior. Stayed updated with the latest developments in digital marketing, fostering a culture of innovation and creativity within the marketing team.

Digital Strategy and Planning: Directed digital media planning and strategy for brands such as Mastercard, Havells, DS Group and Cuckoo Appliances. Utilized analytical tools including Google Analytics, Omniture and Adobe to optimize social media, online video, paid search and programmatic campaigns.Leadership and Team Management: Led and mentored a team of 10 professionals, managing the entire Carat India North business. Oversaw annualized digital advertising spends of approximately CAD 7.2 million.Media Buying: Managed the media buying process for Carat India, achieving ~20% year-over-year profit growth through value-based deals.

Media planning and buying, digital strategy, client presentation on monthly and quarterly business reviews including annual operating plans across brands like Nokia, Godaddy, Big FM and Honda 2 Wheelers.Managing client accounts and providing exceptional service.Engagement in Client Acquisition.Participating in pitches to attract new clients.Successfully onboarded clients such as Nokia and Zee Entertainment.

Key Responsibilities:Overseeing procurement activities for Isobar North.Leading strategic planning efforts in digital and emerging new media for Isobar Delhi.Directing insights and communications planning.Driving initiatives for new business development, strategic partnerships, business acquisition, and expansion.Facilitating collaboration and cultivating relationships with various agencies (offline, social, creative) and internal teams.Nurturing and strengthening relationships with clients and publishers.Managing a diverse client portfolio including Ministry of Tourism, Apple, DS Group, National Geographic Channel, Fox Life, and Toshiba.Participating in client acquisition pitches.Managing media budgets totaling CAD 4MN.Spearheaded Digital Media Planning & Buying initiatives in the North region while actively contributing to new business development.Managed diverse brands spanning across industries such as Travel, Finance, Consumer Durables, FMCG, among others, enabling a deep understanding of deal structures and facilitating adept negotiation strategies.Demonstrated consistent success in implementing comprehensive plans across various brands and categories, effectively achieving client objectives, whether focused on performance or branding.Clients Managed:-Ministry of Tourism-Indian Blue Book-Mahindra First Choice Wheels Limited-Panasonic & Sanyo-Dharampal Satyapal Group-Toshiba-General Motors

Digital media planning, buying and execution for brands across categories like Travel, Finance, Consumer Durables and FMCG managing a business value of CAD 2 MNMedia Planning and Buying for:• Reckitt Benckiser• DS Group• Max Life Insurance• Rado• SBI Cards• Carzonrent• NIIT University• Jaypee Greens• NIIT Imperia• Trident Hotels• USHA Home appliances & Fans• Sony• Dish TV• HeadHonchos• GSK-Horlicks• American Express

Delivered end-to-end digital media solution across clients like Nestle, Hotels.com, TimesJobs, Aviva Life Insurance and HTCMedia planning, campaign trafficking on DFA, optimisation and reporting.Clients Managed:• Nestle • Aviva life insurance• Sobha Developers• Hotels.com• TimesJobs• MagicBricks• Sapient• HTC mobiles

Campaign Reporting, Creative support, AdOps