Sanjeev Ranjan Email & Phone Number

Building electronics category from scratch. Successfully launched 3 products - Projectors, Power banks and Wireless Charger1. Products: Product Strategy, Planning, Sourcing, Development and Launch2. Working Capital Management, Revenue and P&L management3. Product Marketing- Product positioning, pricing, demand generations, perf and social media marketing

Bengaluru, Karnataka, India

• Managing branded watches portfolio of 300 Cr, own and drive metrics- top line and bottom line, promotion and marketing • Owned end-to-end launch of SWs from Lifelong brand- Product Ideation, Pricing, GTM, Marketing, and Inventory Planning• Launched 5 series of Lifelong smartwatches, improved conversion by 80bps, tripled DRR, built 20 Cr GMS brand in <1 year• Responsible for the growth of Casio by 19%, Timex by 33%, and MGI Group by 40% YoY respectively on the Amazon India platform• Improve category performance by building and growing exclusive portfolio (7% YoY), new launches across brands on A.in• Coordinate with marketing and merchandizing team to create campaigns for brands on AMS, build visibility to drive sales • Drive deals in all events utilizing multiple deal properties for the entire category and delivered 25% YoY growth in deal GMV

Mumbai, Maharashtra, India

- Responsible for on-boarding and developing long term relationship with vendors in Food & FMCG in Mumbai regions - Owned and drive GMV and P&L of the portfolio, negotiated with vendors to close TOT and commercials to drive margins- Managed and drive the business of brands like Pepsi, Coke, Marico, Colgate, RB through DTR by building a joint business plan- Responsible for growing selections, improving pricing, promotion management and expand current vendor selection to secure new brand selection in different sub-categories, in both fulfillment center and on the marketplace- Identified vendors for sourcing across verticals that resulted in shifting 70% business from marketplace to Udaan fulfilled model that resulted in better seller experiences and increased speed of sales and business- Responsible for closing terms and cost structure, build a business plan, securing marketing funds and improving the bottom line- Inventory management with targeted DOH, manage & create a process of in & out stock management, expiry, and returns- Worked with 125+ vendors across, 60 subcategories & 3500+ listings with 250 crores annual GMV - Build, train, and groom a strong team of 20 executives to deliver on different KPIs like fulfillment, seller management, seller ads and manage and grow seller business- Increased GMV contribution of FMCG from 10% to 35% in 5 months, best across operating cities

Mumbai, Maharashtra, India

- Developed a thorough understanding of the market and launched city category business from scratch in Food and FMCG from Thane, led expansion to Kalyan, Dombivli, and New Mumbai. - Responsible for demand planning and execution of monthly and quarterly city demand sales target, prepare growth strategy basis understanding buyers’ clusters in new and existing areas- Responsible for onboarding of retailers and driving the GMV and average buyer spend of different verticals in Food and FMCG on Udaan Marketplace - Understanding retailer’s needs, identifying selections of products and offering best pricing across categories, and ensure buyer’s order fulfillment resolving process and operational issues- Drove deeper penetration of top categories at buyer level and Udaan app at the pin-codes level to make Udaan an end destination and ensure a good buying experience - Built, trained, and lead 75 sales executives and owned key sell metrics –Topline, new & repeat customers, AOV, etc.

Mumbai

- Responsible for go-to-market strategy for two new businesses - Procurements subscription and Franchisee Stores - Pivoted the business model of C2B procurement business from transaction-based model to subscription-based model to improve the top line and bottom line of the business

Mumbai Area, India

Key Result Areas:Business Head- Consumer Cars Marketplace (C2B/B2B)• Directing end-to-end consumer cars procurement business (B2B/C2B); orchestrated P&L of business• Supervising team of 50 Sales and Operations Executives in 27 cities at PAN India level • Managing partnership sign-up in operating & new locations; assisting in onboarding technological platform for procurement business • Sustaining cordial business relations with SKODA for Exchange Pan India ProgramAccomplishments:• Ensured products consistently resonate with current and potential customers, developed new front-end consumer flow on CarTrade / CarWale app and website to meet the business goals• Developed SKODA instabid app in coordination with Tech Team for providing real time offers to consumers in exchange of old cars in 17 cities across India• Attained threefold increase in SKODA exchange business and 10% increase in new counter sign-ups in 2 months• Realised 40% increase in revenue and 20% increase in partnership sign-ups in C2B business

Mumbai Area, India

- Headed a team of 100 sales & ops executives engaged in sales & dealer operation at PAN India- Managed key account of major OEMs like Renault, Toyota, and GM dealers in 20 cities in the B2C business vertical

Kolkata Area, India

Project title: CROSS- Go-To-Market Strategy for IndiaProject Domain: Strategy & MarketingRoles & Responsibilities:• Market and competitive analysis of leather accessories industry in India• Developing the market entry strategy with optimum marketing mix for CROSS for India • Revamping of cross website with the implementation of vendor management system and e-commerce portal.• Branding and promoting Cross across print and electronics media. Also, feasibility analysis of crowd funding modelLearning:• Learning the micro and macro factors affecting the management strategy and consumer buying behavior• Implementation of the management concepts in the real market scenarios

• Promoting Print Bindaas at the campus and engaging it in the college events• Undertaking marketing activities at the campus during events and fests

Noida Area, India

Domain: Life Sciences- Medical Devices and DiagnosticsRoles and Responsibilities: • Concurrent Engineering - Responsible for the activities related to reviewing a product for manufacturability• Design transfer planning, execution and confirmation for any new product development• Machine Installation Validation and machine operation qualification validation activities• Manufacturing and production activities for mechanical components that includes identification of critical characteristics and measurement system• Conducted knowledge sharing sessions for all team members required by the client for the projectAchievement: • Received client appreciations for high customer satisfaction index for quality work in the project• Appreciated for team work and team spirit • Recommended as a team leader by delivery head

Master Of Business Administration (M.B.A.), Marketing, Strategy And Operations, 3.48/4.33

Activities and Societies: Capital- Finance club; BrandWagon- Marketing club; Socrates- The Consulting and Strategy club

B.Tech, Mechatronics, 8.34/10

High School, Physics, Chemistry And Maths, 82.6%

10Th Standard, Maths, 90.8% (Among Top 5% Of The Batch)