Sanket Wadekar Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Managing multiple end-to-end projects involving Analytics tagging plan, deployment assessment, and ensuring the implementation follows the client’s frameworkFrontline QA for all the implementation (Bayer)Supporting Sales teams and client servicing teams with scoping and execution of GA and GTM audit productsManaging deliverables on Enhanced Ecommerce and dataLayers implementation Designing use cases and usage of analytics data

Mumbai, Maharashtra, India

Manage daily, weekly, and monthly account implementation and performance for Analytics, AdWords & Social performance media (Skoda, Cipla, Ferrero Rocher, Budweiser, Corona, Hoegaarden )Plan and manage Datorama deployment for an end to end sale cycle for Automobile & clothing brandIdentify and evaluate media channels with the potential to benefit clients via various reporting structuresPresenting Monthly data studio and PPT on KPI’s of campaignsMonitor and report on market and competitor activities and provide relevant reports and informationParticipation in industry learning events and other marketing initiatives

Mumbai Area, India

• Manage daily, weekly and monthly account analytics and implementation and performance for 12 clients in Mumbai and Bangalore including HDFC bank, ICICI bank, Axis MF, DSP black rock, Lodha Group, Royal sundaram, Excide life etc• Plan and manage analytics deployment via GTM in logged – in and non – logged – in part of the website • Use customer base acquired via campaigns and website for optimum remarketing strategy for further drilldown of prospects • Identify tracking opportunities for deeper understanding with existing customers to grow lifetime value• Identify and evaluate media channels with potential to benefit clients via various reporting structure• Conducting A/B testing via google optimize for better KPI’s• Integrating dataLayer for various clients for enhancing data collection and better understanding of user acquisition on website and reporting to paid team (AdWords & DoubleClick )• Creating data studio for dynamic reporting for internal team and clients• offline to online data tieup with the help of measurement protocol• Provide first level technical support for clients for product information and tracking functionalities• Teamwork with Paid media Team to implement remarketing and various marketing tags for better tracking functionality and conversions• Work with clients and colleagues to deliver consistent product performance and develop solutions for product issues

Mumbai Area, India

Client – M2ALL.com (Mahindra E-Marketplace)Analytics • Setting up Google Analytics strategy (E-commerce) and Google Tag Manager (E-com DataLayer)• Custom Reports, Tagging various campaigns and Creating Dashboards in GA• Weekly Web Analytics PPT for suggestion and insight on how campaigns have been performing across various digital media channels and also website statistics• Suggestion of Keywords for SEM from various reports in GA• Implementing various Affiliate tracking code GTM (Google Tag Manager)• Implementation of Dynamic dataLayer (Ecommerce)• Creation of Various Tagging as per requirement of the client on various key elements (eg event: Add To cart)• Creation of HTML tags and variables for implementation of dataLayer • Tagging website with schema markups for Google with JSON-LD (Ecommerce, Search and Knowledge graph)SEO• Suggestion and implementation of SEO friendly URL’s across all categories and products• Use of search console to improve organic search and submitting sitemap • Improving Meta-data of the overall website (product and category)• Increase in organic traffic almost 60% due to SEO implementation and increase in product sales (Spare parts Category)• Competitive Analysis on various players from the related product field

Mumbai Area, India

SEO• Worked with clients such as Thomas Cook India, Metro shoes, Mahindra Rise, Club Mahindra, Royal Sundaram, L&T Insurance, Yes Bank for Off-Page Activity.• Creation and suggestion of meta tags.• Off-Page activities for improving the ranking of the websites.• ORM for Club Mahindra Knowledge on doing audit in SEO for websites. Social• Managing Social pages for brands on multiple platforms.• Making and managing ads on Facebook and twitter.• Page moderation & brainstorming ideas for Facebook post.

Pgpdm, Digital Communication And Media/Multimedia

Bachelor Of Commerce (Bcom)

Education record