- Lead and manage all the survey and research requirements for upGrad.- Bringing the consumer perspective into business decision making via market analysis and research activities to provide insights and recommendations. - Collaborate with stakeholders to gather insights, build consensus around customer needs and deliver solutions. Identify and define new opportunities based on insights gathered.- Projects : Usage & Attitudes (U&A), Brand Track, Campaign Evaluation, Brand Perception & Persona, Market Understanding projects for Digital Marketing, MBA, AI/ML, Golden Gate University, Doctor of Business Administration, etc- Ideate and initiate creation of an information capturing from lead to alumni stage to understand the wrt demographics and psychographics- Build in more automation & standardisation to improve learner listening - Be more customer centric - Initiate a NPS touchpoint driven real-time feedback + ticketing mechanism to uplift learner experience while in the learning journey. Larger focus on improving learner experience- Creation of a Program Recommender- a ready reckoner for the admission counsellors to suggest programs to prospective learners based on their need and qualification.- Hiring interns to capture voice of the student community through a prompted survey and determine the potential of curating programs for tier 2/3 MBA students

- Manage Consumer Insights projects for businesses verticals – Finance, Aluminium, Chemicals.- Collaborate with marketing & business teams to design and execute Quantitative & Qualitative research to support the marketing & innovation goals of the group businesses- Maintain strong relationships with external vendors to ensure best in class research studies & timely completion of deliverables i.e. Proposals, Questionnaire/ Discussion Guide, Reports.- Translate research findings and trends into actionable insights to drive business objectives. Effectively communicate to board-level audiences across businesses of the group- Insights Projects – foray of Aditya Birla Group in the FMCG & Paints category, Benchmarking projects in FinTech space, aluminium can re-cycling, etc- The key-level executives wanted to connect with the customers first hand to understand ground reality and insights better. Worked through ambiguity to create and launch a Consumer Connect portal for Aditya Birla Group ensuring a user-friendly UX design- Partner with the cross-functional team in the Viscose filament yarn business to ideate and execute NPS backed customer centric approach which captures Voice of Customer; identify customer pain points & inputs from stakeholders; ensure all the KPI are met/exceeded.

- Managed Consumer insights studies for Oral Care portfolio for a Global Innovation project targeted at savings of €18 Mn - €35 Mn.- Designed and executed Quantitative & Qualitative research projects to drive global strategy- Planned & managed the market research budget in conjunction with local & regional marketing partners/ market research team.- Translated research findings and trends into actionable insights from studies across the globe (Countries – Vietnam, Indonesia, India, Bangladesh, Egypt, Italy, France, UK, Brazil, China, Nigeria)- Coordinated with external vendors to ensure timely completion of deliverables i.e. Proposals, Questionnaire/ Discussion Guide, Reports.- Partnered with a cross-functional team supporting new product innovation & habit generation. Eg. Premium whitening toothpowder, day & night toothpaste, etc- Insights Projects – product tests, concept product tests, idea validation tests, etc

- Consistently delivered appreciative results on time by effective management of operation & strategic projects for British American Tobacco in the countries of Uzbekistan, Kazakhstan, Indonesia, Japan- Translated research findings into actionable insights to facilitate solutions to client’s business problems and partnering with BAT Uzbekistan in their journey from 80% market share in 2015 to ~94% market share in 2018- Guided a team with effective project management & ensuring high quality co-ordination with external agencies across various geographies- Designed research plan to support the marketing and business objectives for the client, recommend the way forward to drive new product innovation for the clients.- End to end project management including Questionnaire design, field briefing, data analysis, preparing & presenting the report- Insights projects: Product tests, pack tests, tracks, 4Cast, segmentation, etc in the cigarette category.

- Successfully carried out consumer insights studies across centres in India for leading FMCG clients like J&J, Ferrero, L’Oréal and Unilever- End to end project management including Questionnaire designing, field briefing, set up and monitor fieldwork, data analysis, preparing & presenting the report- Insights Projects: Product tests for Fair & lovely, Stayfree sanitary pads, baby diaper rash cream, Tic Tac candy flavours, etc ; post launch evaluation for Loreal hair colour; pack tests for Kinder Schoko bons; concept tests for Lakme lipstick, etc

• Strategy Planning for Johnson & Johnson• Competitor Analysis for Aveeno• Retail Audit in the Premium Skincare Category

Encourage Visits.Promote on Social Media.Brand Promotion/ Activation.

Creating brand advocacy of Dell's new campaign within and outside your collegePromoting and creating content for "achieve with dell" via social media.Getting a participation of genuine stories on www.achievewithdell.inIncrease traffic on website.

1. A Study of the Trends and Competitor Analysis in the “Construction Chemical” Industry in the region of Mumbai.2. An Insight Study of the Trends of Youth in the region of Mumbai with Special Emphasis on their Consumption Pattern of “Packaged Food” 3. A Project on Client Servicing at Ogilvy & Mather, Mumbai with special emphasis to Pidilite Industries Ltd. Involved from the client brief to the final delivery Involved with the market research to create seamless bond with marketing objectives Understand and effectively communicate the client’s needs & objectives internally Provide insights and directions to the creative processes Interact, partner and ideate with clients and the creative team Co-ordinate between all departments Brands handled - Fevicol, Dr. Fixit, Terminator, Fevikwik, Fevistik, Fevicol SpeedX, Fevicol Marine, etc.

Brand Awareness and Brand Promotion of Hockey India League.Social Media Marketing of HIL.Creating Brand advocacy of Hockey India League within and outside college.

• Maintaining Relationships with Clients.• Finding prospective clients and converting them.• Market Research on availability of Import Licenses.

• Composing the Episode Flow.• Responsible for branding, media planning, strategizing & managing consumer promotions, media innovations and research activities.• Strategic cross media partner tie-ups.• Develop Marketing and Communication Strategy