Currently, leading social media for Hyatt's India South West Asia region, consisting of 40+ hotels with more than 70+ owned channels across platforms like Instagram, Facebook & LinkedIn.In the last ten months, supported hotels to formulate their hotel strategies and utilise these platforms efficiently, while conducted trainings for hotel teams including one-on-one sessions to up-skill and keep teams up to date on social & platform behaviour, tools, measurement & more.Launched… Show more Currently, leading social media for Hyatt's India South West Asia region, consisting of 40+ hotels with more than 70+ owned channels across platforms like Instagram, Facebook & LinkedIn.In the last ten months, supported hotels to formulate their hotel strategies and utilise these platforms efficiently, while conducted trainings for hotel teams including one-on-one sessions to up-skill and keep teams up to date on social & platform behaviour, tools, measurement & more.Launched first in the region initiatives such as India-level social presence, content solutions and standard operating processes. Show less

Managed social media for India's largest airport operator - Adani Airports• Managed its twenty-four social media handles across Facebook, Instagram, Twitter, YouTube and LinkedIn• Set up social media SOPs to efficiently manage day-to-day operations for the dynamic & widely spread network of the business• Launched and managed presence for new airports commissioned under Adani - Guwahati, Jaipur and Trivandrum• Introduced new formats, content buckets and calendars to drive… Show more Managed social media for India's largest airport operator - Adani Airports• Managed its twenty-four social media handles across Facebook, Instagram, Twitter, YouTube and LinkedIn• Set up social media SOPs to efficiently manage day-to-day operations for the dynamic & widely spread network of the business• Launched and managed presence for new airports commissioned under Adani - Guwahati, Jaipur and Trivandrum• Introduced new formats, content buckets and calendars to drive continuous activity & increase reach and followership by 2X• Converted legacy static content into 90+ short format videos• To drive engagement, initiated and managed India’s first-ever digital-lead integratedmarketing campaign for airports - One Nation Billion Celebrations - #OneNationBillionCelebrations campaign has won awards at AVA Digital Awards 2022, DMA Asia ECHO Awards'22 and Hermes Creative Awards Show less

Taught a batch of 22 students, a month long course on Art Direction in Fashion Styling. Students learnt how to take their ideas to execution and got hands-on experience of photoshoots and fashion art direction with their final assignment.

• Set up and managed internal communications (O+ive, OYO Shorts), organised employee events (OYO Trailblazers, townhalls), and internal launches. • Designed print & digital creatives for campaigns (Sanitised Before Your Eyes, Contactless Check-In, Covid-19 Campaigns). • Art directed photoshoots & videos, worked on solution oriented pieces (YO!Help Chatbot, OYO Travelopedia, #OYOLove). • Took up passion projects on perception building and employer branding (Howdy, Modi! Sponsorship… Show more • Set up and managed internal communications (O+ive, OYO Shorts), organised employee events (OYO Trailblazers, townhalls), and internal launches. • Designed print & digital creatives for campaigns (Sanitised Before Your Eyes, Contactless Check-In, Covid-19 Campaigns). • Art directed photoshoots & videos, worked on solution oriented pieces (YO!Help Chatbot, OYO Travelopedia, #OYOLove). • Took up passion projects on perception building and employer branding (Howdy, Modi! Sponsorship, LinkedIn Pages, O+ive, EVP Building and OYO Golf Gear) • Team Wins:- SAMMIES’21 Gold for ‘Best social media brand’ (hospitality category)& ‘Best social media brand - Occasion Marketing’- Gold 'Best use of Internal Communications' at IPRCCA’19 Show less

Responsible for planning & creating brand content across platforms (Social, Blogs, Website + App, PR). Managed a team of content writers, photographers, video producers & developers. Monitored content performance and analytics to generate leads and keep up online engagement.

Marketing copy and website content for online marketplace Wadi.com

Did copywriting for Dabur, Walmart, DishTV, Greenlam, Nescafe and Alpenliebe.

Worked on copy and ideation assignments for Somany, Dollar and DLF.