Santanu Raychaudhuri Email and Phone Number

• Responsible for improving client’s ROI through digital marketing strategies• Managed Premium Accounts including CII/ Power Plus Cement/ ISKCON/FIITJEE/ REMAX etc (Domestic) & International Brands – SYLO/FITDEGREE/ZAIO/FLOVTEC/GREEN HOUSE etc.• Build, Plan, Measure, and Improve Digital Marketing strategies for each client to achieve the overall revenue and engagement goals.• Research and create a roadmap for the next 3 to 6 months for each brand.

 Imparting Basic & Advanced Level Digital Marketing Education to different Management Students of College Dekho (a Subsidiary of Car Dekho-Girnarsoft Education Services Pvt. Ltd). Having a total teaching experience of over 200+ hours via ZOOM meeting and taught over 150+ students from different part of India.  Created several Study Materials/Notes/Assignments on different channels of Digital Marketing .

• Experience in setting up and optimizing accounts and campaigns. Consistently improving key metrics such as ROI, CTR, total web traffic, conversion rate, and bounce rate. • Experience with SEO tactics including, on-page SEO, technical SEO, link building, keyword research, and content creation.• Social Media Marketing - Set up and managed both paid and organic social media accounts for networks including Facebook, LinkedIn & Instagram. Knowledgeable in best practices for Social Media Marketing and successfully managed accounts to improve key social metrics for each platform.

• Handle Sales operations for Nissan,Renault & Infiniti Pre-owned Car business while identifying dynamic and flexible opportunities for market penetration and revenue generation. • Key responsibilities for implementing Digital Strategies to ensure maximum reach & website traffic using tools like Google Adwords, Google Analytics, SEMrush, Hootsuite etc. • Managing the group websites & maintenance of backend LMS.• Managing Sales & Marketing operations from 9 Sales outlets across Oman. Planning the Methodologies for Generations of Sales enquiry, Brand Management under SAP environment. • Preparation of MIS Reports and monitoring of Results Vs Business targets.

• Deftly look after Sales & Marketing operations, proficient in devising competitive business development strategy, uncovering/ creating new opportunities while identifying dynamic and flexible opportunities for market penetration and revenue generation.• Efficiently monitor and manage the working of the telemarketing team of 6 officials, to ensure flawless working; successfully registered the profitable growth by augmenting business volume in different areas. • Planning and conceptualizing profitable trade schemes & strategies to achieve business goals aimed towards the growth in business volumes as well as profitability while analyzing the competitor’s strategies and steering brand building operations.• Strategically enhance business volume, profitability and revenue for the company while analyzing and planning every month the right media mix which includes Print media, Radio, Local TV channels depending upon the available Finance schemes.