Santhosh Chandran Email and Phone Number

 Managed the complete spectrum of:o Dairy division, overseeing diverse product lines such as fresh dairy, freshjuice, and long-life food items.o Bakery division, overseeing the distribution of pastries, bread, and buns.o Poultry division and capitalized on opportunities within the poultry market.  Accomplished regional sales human resource objectives through comprehensiveprocesses, including recruitment, selection, orientation, training, scheduling,coaching, counseling, and disciplinary actions for employees in assigned districts.  Oversaw orders, deliveries, and sales to top-tier grocers and the informal retail sector, ensuring optimum route profitability and implementing measures to minimizedamages and company losses.  Spearheaded sales operations to achieve and exceed budgeted sales and profit forthe entire Almarai product range in the sub-region.  Achieved budgeted sales volume and margin for Infant & Baby products, contributing to the company's targeted profit.  Implemented a system to monitor the progress of targets among all sales staff in the sub-region. and utilized rolling weekly/monthly reports and stock availability scoresduring audits for continuous improvement.  Contracted new distributing agents in relevant service areas and developedstrategies & market plans to penetrate new markets and defend the existing clientbase, with a focus on client needs and opposition activities.  Monitored the distribution achieved against targeted distribution in all trade channels based on SARAS reports Called existing clients and organized promotions and deals with division managersof Checkers/Shoprite and PnP stores and safeguarded the company's trust andgoodwill among customers and consumers.  Forecasted, planned, and reviewed resources and assets, including manpower, sales vans, and staff holidays, ensuring optimal utilization. Implemented a robust training policy and ensured the availability of field assessment and Individual Training Plans.

• Developing and implementing sales strategies: Responsible for developing and implementing sales strategies to increase revenue and meet sales targets.• Analyzing market trends, identifying opportunities for growth, and developing promotional campaigns; Conducting sales meetings, negotiating contracts, and addressing customer complaints.• Managing sales team: You will be responsible for managing and motivating a team of sales representatives; Setting targets, providing training, and monitoring performance.• Building relationships with customers: Building strong relationships with key customers, such as distributors, retailers, and foodservice operators.• Monitoring market trends: Stay up-to-date on market trends, including consumer preferences, competitor activity, and regulatory changes. Identify new opportunities and adjust your sales strategies accordingly.• Managing budgets: Responsible for managing the sales budget for your area. Forecasting sales revenue, tracking expenses, and identifying ways to reduce costs.

• Area Sales manager-I - 05/2016 - 12/2016• Area Sales manager-I - 05/2016 - 12/2016• Area Sales Manager-II- 04/2012 - 04/2016• Sr. Sales Supervisor/ Depot Manager - 01/2010 - 03/2012• Sales Supervisor - 10/2007 - 12/2010• Salesman - 08/2004 - 09/2007

• Find new business opportunities and customers.• Find new business opportunities and customers.• Develop relationships with existing customers and keep in touch with them.• Negotiate prices and terms with customers.• Prepare sales contracts and keep track of sales activities.