Digital Marketing Strategist
CurrentB2C1.Multi-Channel Marketing Campaigns: Manage and optimize the Foodhub paid campaigns across 7 channels Google Ads, Facebook and Insta Ads, Apple Search Ads, Adroll, Taboola, Tiktok and Email to maximize ROI and achieve revenue targets 2.Strategic Campaign & Budget Planning: Utilized market research, competitor analysis, and consumer behavior insights for campaign strategies aimed at driving traffic and increasing conversions. Strategically allocated budgets across different marketing channels, ensuring optimal ROI and alignment with business objectives, while continuously monitoring and adjusting spending to maximize efficiency 3. Customer Acquisition and Retention: Implemented targeted acquisition campaigns to reach new customers in Google Ads, Facebook Ads, Apple Search Ads and expand the Foodhub customer base. Leveraged new user acquisition data through the Adjust attribution tool to analyze user behavior and ROI, effectively measuring campaign performance and refining strategies accordingly. Established and executed retention strategies, including re-engagement campaigns for both active and inactive users, aimed at maximizing conversions. Segregate old and new users and show Foodhub offers according to user behaviors 4. Analytics and Performance Tracking: Utilized Google Analytics and Moengage tool to track user behavior, audience creation, funnel strategy, traffic data, predictive and retention analysis for conversion optimization. Regularly monitored KPIs such as CTR, conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS) to measure success and optimize campaigns accordingly.5. Cross-Functional Collaboration: Worked closely with graphic designers, copywriters, UI/UX designers to create compelling marketing assets and maintain brand consistency across all touchpoints.
