Monitor and manage paid search accounts to maximize traffic.1. Build Campaign for products, services and promotional sales of clients. 2. Keyword research – On regular search query analysis.3. Prepare Weekly reports of the account's performance,based on Clients’ requirements.4. Ad copy changes on a regular basis as per products on the website.

Have 4 + years of experience as client service analyst &Search analyst & Search Specicalist in Theorem India Pvt Ltd.Responsible for managing multiple accounts for NZ, US and Singapore region.Provide and implement continuous campaign improvement proposalsGenerate, assemble & analyze client-facing reports, providing valuable insights to improve the performanceBeing completely responsible for Implementing Campaigns in AdWordseditorial, Bing editorial,Commission Junction and Kenshoo tool, with Knowledge onKeyword Research, SQR Report, identifying & analyzing appropriatekeywords and landing pages to testing. Also have basic knowledge onDoubleClick publisher.Roles & Responsibilities: *Keyword research and development.*Client Website analysis, generating a set of new keywords for the sites using keyword planner.*Different levels of optimization (Campaign level, Ad group level, Keyword level).*Thoroughly monitor Campaigns & identify scopes in expansion (keyword & Placement), Bid control, Negative addition (keyword)*Keyword research – regular SQR.*Use scripts to automate optimization.*Landing page analysis and A/B testing.*Affiliate report on daily and weekly basis. *Perform QA for all campaigns that go live.*Perform daily account management and of pay per click accounts on Google AdWords, Bing, *Kenshoo and other search platforms for a variety of clients*Preparing Weekly, Monthly & Quarterly reports of the accounts performance and also several ad *Hoc custom reports based on Clients’ requirements.*Interacting with clients on a day to day basis.*Campaign leads capturing from backend tool.*Constant Interaction with the onshore team regarding the management of client accounts*Provide good quality in the process and Manage all client programs and services, and work closely with the team to ensure that all client deliverables are met.

Maintaining MIS of the Mysore divivsion (L&T).