• Develop marketing strategies to increase business prospects and brand presence in the target market.• Plan and execute ProjectWise marketing activities such as Advertisement campaigns, BTL activities & Events.• Prepare and monitor budgets foreseeing the trends control expenses within allotted budget• Implement new brand guidelines to enhance brand position. Ensure its compliance across the company• Create and run media plans specific to channels from building presentations, finalizing cost, gathering content and monitoring.• Responsible for content, designing & production of collaterals, commercials and physical branding necessities.• Manage marketing requirements and resources allocation for all projects and spearhead new project launches• Lead the team consisting of offline marketing executives, creative designer, digital marketing executive & MIS executive.• Conduct periodical market research and survey's to analyze competitors, consumers behaviors & customer personas.• Partner with external marketing agencies, industry event organizers for activities, trade shows, events & conferences.• Manage and guide agencies, vendors & suppliers of Marketing department.

• Develop, implement and execute the full year events plan working closely with the ASPL Head of Corporate Communications • Work closely with the business units, corporate functions and key focus area groups and serve as the go-to person for all team events and activities • Own and execute framework around display management and prime avenues for display of collateral's across offices in India • Physical branding management and refresh of office workspace graphics • Innovate to bring new age branding practices and work with facilities and technical teams for setting up the infrastructure • Co-work with the Digital Content Lead to ensure regular flow of information and brand compliance across all channels – video, social media, community website, company website, others • Serve as the gatekeeper for brand guidelines and Partner with agency suppliers to develop brand awareness through regular and targeted efforts • Deploy successful brand campaigns and own their implementation from idea to execution • Manage all pre-event planning, e.g. organizing guest speakers and delegate packs, research venues, suppliers and contractors • Liaise with ASPL teams to find out exact event requirements and serve as a consultant for high quality experience

• Enhance Company Brand through Events, Public relation & Marketing activities which yield customer inquisitiveness. • Research Market to enhance opportunities for Marketing events and Brand equity. • Plan events from start to finish according to requirements, target audience & objectives effectively. • Project & prepare budgets, MIS & other reports. • Source, Negotiate & liaison with vendors & suppliers for various activities. • Coordinate all Event proceedings & Media interaction. • Lead promotional activities for all events to ensure Company Brand is built. • Overlook activities of Staff & Vendors. • Design & assist collateral requirements for projects & suitable branding at sites.

• Introduce new ideas for promoting the Inspiration program. • Network with corporates & identify opportunities to conduct seminars. • Plan & manage all event affairs related to RSOI (RVM School of Inspiration). • Plan events for shopping mall. RVM was a part of “KIDS KEMP” a well-known shopping destination. • Manage communications with all Media agencies for Ad campaigns. • Coordinate with Digital marketing & Creative team for promotions and creative requirements. • Assist sales team in events and seminars.

• Source for new business opportunities • Meet & handle all communications with clients. • Plan & schedule for meetings and pool interviews. • Prepare & manage all outdoor Recruitment activities.