Leading role in brand platform development and implementation within the company, managing it's transformation towards a brand-driven businessConducted full scale rebranding Launched consistent communication strategy and initiatied integrated communication plannning planning processCreated from scratch an in-house advertising and content development function within the companyManagement and coaching of the communication team to plan, execute and launch campaigns of different scale with owned, earned and paid channels working together in a consistent way

• Head of the first ever Communications department within the company (never existed before), bringing together separate communication functions within the organization into one team - Advertising, PR, Online and Social Media as well as sales force communication block. • Built an efficient structure, where different functions plan and execute truly integrated campaigns together as a single unit.• Responsible for Oriflame external and internal communication in all channels – paid, earned and owned – from consistent strategy development to final implementation• Focus on growing, coaching and motivating the team of professionals (currently the team of 5 direct reports who lead the departments of Digital, Brand PR, Field Communication, the total of 23 people)

• Leading role in brand advertising development for all Oriflame markets Worldwide• Managing international advertising and PR team in Oriflame HQ (Stockholm)• Managing advertising and PR suppliers for Oriflame on international level• Coordination of global advertising and PR campaigns launch and implementation across different regions• Conducting projects with international celebrities for multichannel campaigns (Catalogue + mass media + PR + Digital + mass events) in an integrated way.

• Regional (CIS) Advertising & PR strategy development and implementation. • Coordination with product development team in HQ.• Management of Ad & PR team. • Managing creative, media, PR-, digital, direct marketing and promo agencies, as well as all other ATL/BTL contractors, including conducting tenders, briefings, cost approvals and projects supervision till final sign off. • Annual media planning. Preparing appropriate media mix and approving detailed media plans for each advertising campaign.• Initiating and conducting different marketing initiatives, including celebrity cooperation, promotions, sponsorships, etc.• Conduct various consumer and advertising effectiveness researches in order to improve communication efficiency. Post-campaign analysis

Providing full cycle advertising services (ATL/BTL) from receiving a brief till project accomplishment and reporting for key clients:• JTI – Strategic positioning, advertising concept and creative development for new product launch. • MICHELIN – Full advertising support for Michelin products. Adaptations and local development of Press and TV adverts. • HENKEL – full creative service of Persil, Laska, Pemolux, Bref, Vernel brands in Russia. TV commercials shootings and adaptations, outdoor and in-store advertising materials, radio spots, promo materials development • TRANSMARK – Holsten beer promotion in HoReCa channel in Moscow and the regions.• DIAGEO – mostly BTL projects for alcohol brands (Bailey’s, Johnnie Walker, Smirnoff, Barton & Guestier) in retail channel in Moscow and Russia regions