Digital Marketing Manager
CurrentCreating digital marketing strategies every quarter including:• Leading & managing a 7-member team of content writers, SEO analysts, & designers (in-house & freelancers) for effective implementation of strategies• Collaborating with operations, outdoor marketing, & other departments to achieve set targets• Planning & executing conversion-driven web campaigns• Achieving lead generation through SEO, ORM, & social media• Optimizing marketing campaigns based on ROI & analytics• Assisting in the creation & execution of PPC campaigns• Optimizing website & landing pages to improve conversion rates & user experience• Highly proficient in latest digital marketing tools