Responsável pela projeto de migração do Google Analytics Universal para o Google Analytics 4 e ajustes nos dash do looker studios.

Web Analytics Analyst with expertise in tag management, GA4 configuration, and data analysis. - Maintain tagging of the Kontrip and Zupper websites, including updating parameters, fixing bugs, and implementing new features. - Configure and maintain GA4 on both sites, creating events and metrics. - Generate custom reports and dashboards via Looker Studio.

I am currently part of the Data Science team and responsible for tagging the 18 educational institutions of the Ânima group. My main role is to ensure data collection and tag maintenance. In addition to data collection, I implement media and partner pixels/tags, configure and/or review custom dimensions, and I am currently in the process of configuring the CAPI for all 18 institutions

Implementing tags and media pixels such as Facebook, Google Ads, DV360, LinkedIn, Tiktok, Hike, Afilio, among others, for websites of 24 Higher Education Institutions that are part of Ânima Educação, using Google Tag Manager.- Set up Google Analytics accounts, views, filtering, goals, dimensions and metrics.- Analyze data from enrolled students using database management systems (SQL server).- Using a specialized platform (Funnel) to connect all data from different midia platforms.- Collect data from users requirements registered through the websites using Data Lake and document it in dashboards with Google Data Studio. - Implementing and configuring Google Optimizer.- Facebook conversion API setup.- Implementing and configuring Google Analytics 4.- Preparation of dataLayer documentation and implementation approval.- Conduct research on how to anonymize user IP in Google Analytics and hash database for information security and privacy (GDPL – General Data Protection Law).- Identify bugs in analytics tags and provide solutions to development team.- Knowledge of HTML/JavaScript.

- Implementation of ads using adserver Double Click for Publisher and Admotion on NZN websites, such as Tecmundo, Clickjogos, Baixaki and Mega Curioso.- Optimization of cpm and cpc campaigns.- Deal generation for programmatic campaigns.- Analysis of campaign results and preparation of reports.

- Tag implementation via Google Tag Manager.- Data analysis via Google Analytics, bug fixing and preparation of reports.

Verificava os pedidos de inserção, implementava os anúncios via DoubleClick for Publisher ou Admotion nos formatos Jpg. Tag, Html5 ou Xml nos sites da NZN (Tecmundo, Click Jogos, Baixaki, Mega Curioso...), otimizava e analisava os resultados diariamente das campanhas e elaborava os relatórios mensais.

- Checking the tagging of some of the largest e-commerce websites.- Analysis of media campaigns results.- Creation of PPT dashboards.- Creation of API via Google Drive.