Santiago Sanchez Email & Phone Number

Argentina

In charge of building strong relationships with clients and helping them achieve their goals. My role is to ensure that our clients are getting the most out of our products and services, and that they are happy with their experience. I work closely with clients to understand their needs and provide solutions that meet their unique requirements.My responsibilities include onboarding new clients, providing training and support, resolving issues, and ensuring that clients are up-to-date with the latest product developments. I am committed to delivering exceptional service and going above and beyond to exceed client expectations.I collaborate closely with other departments, including sales, marketing, tech, and product development, to ensure that our clients receive the best possible experience. I constantly seek ways to improve our processes and systems to better serve our clients and help them achieve their business objectives.

Argentina

As a Data-driven Marketing Manager at Unilever, I lead the use of first-party data and segmented audiences to drive better reach and engagement across Unilever's portfolio of brands, including Dove, Rexona, Knorr, Hellmann's, Cif, Ala, and more. I am responsible for collecting, profiling, and executing audience data – both digital IDs (cookie and device IDs) as well as directly addressable data (emails and phone numbers) – to give Unilever a competitive advantage in media targeting and 1:1 channels.In this role, I play a leading role in Unilever's digital transformation by supporting brands with their data-driven marketing activities. This involves advising on their data strategy, using different frameworks to focus data collection and usage through all conversion funnel stages (awareness, consideration, conversion, and loyalty), and educating and inspiring them on the potential of using consumer data to drive DDM. Additionally, I share best practice case studies, partner with brands to create new use cases mechanisms, consumer journeys, data-driven campaign briefs, and audience insights, and work with related parts of the Unilever Cloud tech stack and other tools, such as Adobe Analytics, Adobe Target, Adobe Campaign Solution, and Google Analytics.As a trusted advisor to key business stakeholders on data-driven marketing, I work closely with agencies, media, IT, and legal to ensure that our data-driven marketing efforts are aligned with our overall business objectives. I also serve as a conduit for local brands to access global expertise in all areas of data-driven marketing, including technology, analytics, security, and privacy.

Argentina

I am responsible for leading the operational side of the business, managing the DMP & Publisher Client Services, Partnerships, and Tech teams. I work closely with my teams to ensure that we are organized and prioritizing effectively, and that our clients are receiving the highest level of service.In addition, I am committed to developing the skills and career paths of my team members, providing coaching and support to help them achieve their professional goals. This includes identifying training opportunities, providing constructive feedback, and working with HR to develop career plans.I bring a strong strategic perspective to my role, working closely with senior leadership to develop and implement business plans that drive growth and profitability. This requires a deep understanding of the industry and the ability to navigate complex stakeholder relationships.

Argentina

I play a key role in managing the relationship and integration with major partners, and I am responsible for developing the business through new partnerships. I work closely with a range of stakeholders to identify new partnership opportunities and to ensure that our existing partnerships are delivering value for our business.In addition, I lead a team of platform integrations specialists, who are responsible for integrating our systems with a range of partner platforms including DMPs, DSPs, CRMs, Data Lakes, and Tag Management systems. This involves managing the end-to-end integration process, from scoping out requirements to overseeing the technical implementation.I am also in charge of providing technical support to DMP clients, ensuring that they are able to leverage our platform effectively and troubleshoot any issues that arise. Finally, I develop reports and dashboards for the sales and management team, providing insight into our partnership performance and helping to drive business decisions.

I am responsible for managing ad-tech platforms such as DMPs, DSPs, and Tag Managers to process different sites' traffic into audience data. This involves working with a range of stakeholders to ensure that audience data is being captured and processed accurately, and that our clients are able to leverage this data effectively.In addition, I provide technical support to publishers and DMP clients, assisting with code placement and troubleshooting to ensure that data is being captured and processed correctly. This requires strong problem-solving skills and the ability to communicate technical concepts to a non-technical audience.

Licenciatura En Publicidad

Desarrollador Front-End, Desarrollo De Páginas Web, Contenido Digital/Multimedia Y Recursos Informáticos

Activities and Societies: Workshops Moderno plan de estudio que incluye las últimas tecnologías: HTML5, GIT, GITHUB, CSS3, SAAS.