Sanwal Zafar Email & Phone Number

Islāmābād, Pakistan

Gujranwala, Punjab, Pakistan

• Ensured 100% execution of contracts at 318 Perfect Stores & implemented channel wise planogram & visibility counterparts• Delivered 83% value GOLY at Perfect Stores against set target of 30% by ensuring minimum 80% OSA & curtailing OOS ratio across all categories• Designed Category Availability Ratio (CAR) tracker for 204 Self Service outlets to track category performance vs LY which reduced zero sale outlet count• Brought accuracy in channels classification through Right Shops, Right Channels exercise • Efficiently deployed & tracked Fixed Assets, Trade Tools & POSM at relevant channels to enhance trade visibility and consumer experience• Designed & shared POSM Allocation & Deployment tracker with sales & merchandising teams and conducted quarterly warehouse audits to improve inventory control mechanism• Executed Trade Activation Drives & BTL Activities within agreed timelines • Managed the execution of Seasonal Brand Ambassador Program in the Region• Shared weekly MIR with head office & proposed plans to counter the competition• Led nationwide Key Accounts & Wholesale SISO project and shared monthly analysis with top management

Islāmābād, Pakistan

• Designed, led & supervised outdoor & indoor brand activation campaigns and outdoor advertisement of Islamabad & Peshawar regions to ensure increased Brand Penetration, Top of Mind & Awareness & ensured 100% target achievement • Led one of the largest Permanent Category Captain Program at LMTs, IMTs & CSDs comprising 55 category captains to achieve the assigned targets • By strong coordination with the sales & brand team, designed the BTL campaigns which generated consumer pull & supported in achievement of 100% quarterly & yearly AOP• Ensured that the average CPC is maintained by planning cost effective BTL campaigns, cost negotiation with the BTL agencies & coordination with Central Procurement Department• Attended Quarterly Commercial Meetings to present the marketing plans to brand team & Top Management based on regional challenges & get the budgets approved for next quarter• Hired & trained third party Brand Ambassadors for BTL campaigns & monitored their performance in line with the agreed SOPs• Being the custodian of quarterly allocated budgets for regional marketing campaigns, built efficiencies in campaigns for efficient utilization of allocated budget• Ensured timely PR, PO & SES generation in SAP for execution of BTL campaigns• Closed the activities by following comprehensive audit procedures to avoid stock leakages and ensured that the BTL stock & elements are utilized efficiently• Conducted detailed activity analysis to learn what worked & what didn’t work• Shared fortnightly BTL & Market Intelligence reports with Brand & Sales team & devised strategies to counter the competition

Pakistan

• Successfully led 70 BTL campaigns to raise brand image and increase retail sales volume across multiple channels• Boosted the sale of our focused brand by 37% and market share by 6% in 2018• Transformed 425 retail outlets with corporate displays in 02 weeks’ time• Redesigned PJP’s of merchandisers by adding 1428 potential POPs which optimized per day VM productivity to 100% in in-category, out-of-category and extra displays• Maximized visibility and ensured better off-take by 100% compliance of channel wise planogram through designated merchandising team• Tracked & monitored the performance of merchandisers through Store Perfect dashboard and gave continuous feedback individually to maximize ROI• Coordinated & collaborated with cross functional teams to ensure the delivery of activation & trade marketing goals and conformity to execution timelines • Conducted comprehensive post activation analysis of campaigns & agencies to get actionable insights from data and suggested measures for process improvement• Ensured proper utilization of POSM, BTL stock and props through frequent audit• Identified customer needs, new sales opportunities and built customer loyalty

Gujranwala

• Increased the profitability of branch by mobilizing 10 million deposit in 01 year• Designed and implemented a marketing strategy to promote “Car Finance” using available resources• Identified customer needs, new sales opportunities and built customer loyalty • Provided value-added services to client's management including process and workflow• Commended by management for excellent customer relations• Complied with AML/CFT regulations & guidelines and earned A+ rating in internal audits• Provided on-job training to new hires

Lahore

• Successfully completed 02 merchandising & branding projects of Unilever in 06 major cities• Conducted surveys for upcoming merchandising and trade marketing campaigns • Trained and supervised the merchandising teams for flawless execution• Rectified the errors proactively which improved client satisfaction level

B.Sc. (Hons.) In, Applied Management, Cgpa - 3.27

Activities and Societies: Member of Dramatics Society

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Higher Secondary School Certificate (Hssc), Mathematics

Secondary School Certificate (Ssc), Computer Science

Activities and Societies: Athletics & Gymnastic