Sanwal Zafar Email & Phone Number

Islāmābād, Pakistan

Gujranwala, Punjab, Pakistan

• Ensured 100% execution of contracts at 318 Perfect Stores & implemented channel wise planogram & visibility counterparts
• Delivered 83% value GOLY at Perfect Stores against set target of 30% by ensuring minimum 80% OSA & curtailing OOS ratio across all categories
• Designed Category Availability Ratio (CAR) tracker for 204 Self Service outlets to track category performance vs LY which reduced zero sale outlet count
• Brought accuracy in channels classification through Right Shops, Right Channels exercise
• Efficiently deployed & tracked Fixed Assets, Trade Tools & POSM at relevant channels to enhance trade visibility and consumer experience
• Designed & shared POSM Allocation & Deployment tracker with sales & merchandising teams and conducted quarterly warehouse audits to improve inventory control mechanism

Islāmābād, Pakistan

• Designed, led & supervised outdoor & indoor brand activation campaigns and outdoor advertisement of Islamabad & Peshawar regions to ensure increased Brand Penetration, Top of Mind & Awareness & ensured 100% target.
• Led one of the largest Permanent Category Captain Program at LMTs, IMTs & CSDs comprising 55 category captains to achieve the assigned targets
• By strong coordination with the sales & brand team, designed the BTL campaigns which generated consumer pull & supported in achievement of 100% quarterly & yearly AOP
• Ensured that the average CPC is maintained by planning cost effective BTL campaigns, cost negotiation with the BTL agencies & coordination with Central Procurement Department
• Attended Quarterly Commercial Meetings to present the marketing plans to brand team & Top Management based on regional challenges & get the budgets approved for next quarter
• Hired & trained third party Brand Ambassadors for BTL campaigns & monitored their performance in line with the agreed SOPs

Pakistan

• Successfully led 70 BTL campaigns to raise brand image and increase retail sales volume across multiple channels
• Boosted the sale of our focused brand by 37% and market share by 6% in 2018
• Transformed 425 retail outlets with corporate displays in 02 weeks’ time
• Redesigned PJP’s of merchandisers by adding 1428 potential POPs which optimized per day VM productivity to 100% in in-category, out-of-category and extra displays
• Maximized visibility and ensured better off-take by 100% compliance of channel wise planogram through designated merchandising team
• Tracked & monitored the performance of merchandisers through Store Perfect dashboard and gave continuous feedback individually to maximize ROI

Gujranwala

• Increased the profitability of branch by mobilizing 10 million deposit in 01 year
• Designed and implemented a marketing strategy to promote “Car Finance” using available resources
• Identified customer needs, new sales opportunities and built customer loyalty
• Provided value-added services to client's management including process and workflow
• Commended by management for excellent customer relations
• Complied with AML/CFT regulations & guidelines and earned A+ rating in internal audits

Lahore

• Successfully completed 02 merchandising & branding projects of Unilever in 06 major cities
• Conducted surveys for upcoming merchandising and trade marketing campaigns
• Trained and supervised the merchandising teams for flawless execution
• Rectified the errors proactively which improved client satisfaction level

B.Sc. (Hons.) In, Applied Management, Cgpa - 3.27

Activities and Societies: Member of Dramatics Society

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Higher Secondary School Certificate (Hssc), Mathematics

Secondary School Certificate (Ssc), Computer Science

Activities and Societies: Athletics & Gymnastic