•Managed the brand's Instagram handle with 230k followers •Created content and content calendars and everything that goes up on their page.•Planned and managed in store events with influencers for new launches• Assisted in formulation of new ideas and marketing strategies through offers, influencer campaigns etc. •The engagement on their social handles increased significantly •Assisted in daily administrative tasks•Analysis of monthly KPI’s and documentation through presentations

• Managed social media presence for Avanti retreat, creating posts, reels, and engaging with clients, resulting in a 20% increase in bookings via Instagram alone.• Oversaw booking management through Airbnb website.• Orchestrated influencer campaign, collaborating with over 30 micro and macro influencers, arranging free stays in exchange for promoting the business on Instagram.• Utilized demographic knowledge to define target audience, enhancing marketing precision.• Provided guidance to intern during latter stages of internship.

• Social Media Grid Management: Successfully managed and curated the social media grid, ensuring consistency and engagement across various platforms. • Content Creation: Led the planning and execution of photoshoots and content creation, collaborating with teams to deliver visually appealing and brand-aligned content. • Engagement Strategy: Monitored and improved page engagement through targeted strategies, including audience interaction and boost planning. • Feedback Coordination: Facilitated the coordination of feedback between the creative team and stakeholders to enhance content quality and relevance. • Ads Management: Managed and optimized ad campaigns to increase brand awareness and drive customer engagement. • Innovative Content Development: Developed engaging content, incorporating new products and projects, with a focus on maintaining brand identity and attracting the target audience.