Sapna Shah Email & Phone Number

New York City Metropolitan Area

Greater New York City Area

Develop strategy and create actionable plans for above-the-line and shopper accounts, as well as for new business opportunities, by leveraging primary, secondary and Epsilon-proprietary data.Manage cross-disciplinary and client teams to ensure the pull-through of strategic direction to creative executions and media and tactical plans.

Greater New York City Area

Provided a holistic view of the shopper based on insight generation from syndicated research/market data, clients’ objectives and priorities at and for key retailers. Evaluated and curated effective strategies to solve for barriers along the path to purchase that led to impactful activations at the point-of-sale.

Greater New York City Area

Proposed and executed comprehensive market research plans for in-line and pipeline products, for all areas of business. Analyzed all findings and integrated with current knowledge base to develop strategic and actionable recommendations for brand and management teams.

Greater New York City Area

Helped Initiate multi-cultural brand campaigns that succeeded in reviving Buick. Developed strategic initiatives that offered pinpointed targeting and communication strategies aimed at meeting or exceeding business goals. Worked closely with Creative team to ensure on-point positioning and messaging.

Greater New York City Area

Worked with Account, Creative and Pfizer brand team to maintain success of Viagra brand through continued marketplace assessments and viability of established brand plan. Also managed market research to deliver on-point positioning and messaging for Requip, GSK’s new medication for restless leg syndrome, and for the re-launch GSK's Coreg CR.

Greater New York City Area

Through the management of market research projects for the Consumer Electronics, Wireless and B2B business for Samsung Electronics and collaboration with Account and Creative teams, developed creative briefs and presentations to the client teams that helped turn Samsung Electronics from a “cheap products” brand to a premiere, leading-edge technology.