Sara Gordon is the Chief Growth Officer at Bonnie Plants, the #1 brand of live vegetable and herb plants. Providing high-quality plants since 1918, Bonnie Plants inspires home gardeners to grow their own food. Sara was previously the Owner & Founder of SAGE Avenue, LLC, providing marketing consulting services to business executives. Specializing in consumer packaged goods marketing, Sara has over two decades of experience creating enterprise value, leading consumer-centric innovation and new product development, and building world-class leading brands to drive revenue and grow profits. During her 20-year career at The Scotts Miracle-Gro Company, she developed business and marketing strategies to drive year-round demand in the highly competitive lawn & garden sector. In addition to her marketing leadership experience stewarding the iconic Miracle-Gro and Scotts brands, Sara has the unique distinction of serving as the Business Operator of the Gardens strategic business unit, which contributed over $2 Billion in annual sales. Leading a large, cross-functional team in a highly matrixed organization, Sara owned full accountability of the Gardens P&L, oversaw all media and marketing efforts, expanded new products by $50 million annually, and led product pricing, brand strategy, and identified new business opportunities (including mergers and acquisitions).Sara has a passion for corporate responsibility and sustainability, serving as the company lead for ESG (environmental, social and governance) initiatives across all of Scotts Miracle-Gro. In addition to earning her Bachelor’s of Business Administration degree from The University of Cincinnati, Sara earned a certification from Harvard Business School for the ‘Creating Shared Value: Competitive Advantage through Social Impact’ executive education program.Sara is an Executive Board Member with the Better Business Bureau of Central Ohio, previously serving as Board Chair. She also serves on the Board of the Bonnie Plants Foundation. She lives in Powell, Ohio, with her family.
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Chief Growth OfficerBonnie Plants, LlcPowell, Oh, Us -
Chief Growth OfficerBonnie Plants, Llc Aug 2024 - Present -
Founder & OwnerSage Avenue, Llc Aug 2023 - Aug 2024Columbus, Ohio Metropolitan AreaFounder & Owner of SAGE Avenue, LLC, providing business and marketing consulting services to executive leaders by delivering the expertise, action and advantage needed to move brands forward. -
Vice President, Gardens Business Unit & Enterprise Esg LeadThe Scotts Miracle-Gro Company Sep 2018 - Nov 2022Business operator overseeing day-to-day operations and management of the largest and most profitable business segment, the $2 billion Gardens segment. Led consumer-centric innovation and new product development, brand building, advertising and promotional planning, and go-to-market strategies to drive year-round demand in a highly competitive marketplace. -
Director Of Marketing- Growing Media, Mulch And Naturals/OrganicsThe Scotts Miracle-Gro Company Oct 2017 - Sep 2018Led the development and commercialization of the largest year-1 product launch in the brand's 70+ year history - realizing $40 million in sales with full distribution at major home improvement centers in its first year. -
Director Of Marketing- Live Goods & Bonnie PlantsThe Scotts Miracle-Gro Company Feb 2016 - Nov 2017Marysville, OhLed the marketing team integration of the initial 25% equity interest in Bonnie Plants which was subsequently increased to a 50% equity interest in December 2020 through a newly formed joint venture of Bonnie Plants, LLC with Alabama Farmer's Cooperative. Business delivers $250+ million in revenue annually. -
Director Of Marketing- Scotts LawnserviceThe Scotts Miracle-Gro Company Jan 2013 - Feb 2016Responsible for Brand Marketing, Digital Marketing, social media (paid and organic) and Consumer Experience (CX) teams. Led annual planning and execution of all direct selling customer acquisition and retention marketing efforts, including direct mail creative, digital media campaigns (e-commerce), telemarketing and D2D scripts, and service leave-behinds for DIFM lawn care and pest control subscription services. -
Director Of Global InnovationThe Scotts Miracle-Gro Company Oct 2010 - Jan 2013Led innovation from idea to commercialization, including all consumer learning, product design, identification of an automated manufacturing process and creation of a direct-selling business model to address the challenges of seasonal and perishable product. -
Director Of Marketing- Home ProtectionThe Scotts Miracle-Gro Company Feb 2010 - Oct 2010 -
Senior Brand Manager- OrthoThe Scotts Miracle-Gro Company Nov 2007 - Mar 2010 -
Brand Manager- OrthoThe Scotts Miracle-Gro Company Jun 2005 - Nov 2007 -
Assistant Brand Manager- Miracle-Gro & OrthoThe Scotts Miracle-Gro Company Mar 2003 - May 2005 -
Associate Marketing Manager, Marketing InternKao Corporation Mar 2000 - Mar 2003Cincinnati, Ohio
Sara Gordon Education Details
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Marketing & Management -
Creating Shared Value: Competitive Advantage Through Social Impact
Frequently Asked Questions about Sara Gordon
What company does Sara Gordon work for?
Sara Gordon works for Bonnie Plants, Llc
What is Sara Gordon's role at the current company?
Sara Gordon's current role is Chief Growth Officer.
What schools did Sara Gordon attend?
Sara Gordon attended University Of Cincinnati College Of Business, Harvard Business School Executive Education.
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