Sara Ackerman Email & Phone Number

Brooklyn, New York, United States

Work with other members of the national Digital-Communications team to implement a national strategy for digital outreach, fundraising, acquisition, and communications.Oversee day-to-day operations of national and state broadcast email and SMS programs, including drafting and coding emails and managing an integrated email and SMS calendar. Analyze, plan, and implement strategies to constantly improve our digital program.Develop and lead trainings and provide support for national and state organizers across teams on digital strategy and tools, including email writing and strategy, SMS strategy, Action Network, and Upland/Mobile Commons.Hire, manage, and train a digital associate to assist with email writing, coding, updating website, digital advertising, support for states and projects, and other tasks as required.Work closely with others on digital team to ensure our social media content promotes WFP goals, candidates, and messaging.Serve as liaison between Digital-Communications team and Development team to meet and exceed fundraising goals, including the creation and implementation of high-level digital donor program.Serve as organizational contact with consultants and contractors as needed, providing edits, feedback and approvals.Keep WFP website updated with new content, collaborate with Digital-Communications team on new phases of website development and redesign.Collaborate with other members of Digital-Communications team to produce and post content for social media as needed.

Brooklyn, Ny

New York, Ny

Strategized, managed content calendar, drafted and implemented email campaign strategy for major clients with lists over 1Million subscribers. Clients included UNICEF USA, Heifer Foundation, March of Dimes, Obama Foundation, Team USA, Memorial Sloan Kettering, National September 11 Memorial & Museum, Colgate Toothpaste, and more.One-day fundraising high: $500K, series fundraising high: $1.8 million for UNICEF USA. Designed beautiful campaigns to raise donations after major hurricanes, earthquakes, help child refugees in Syria, Yemen, create educational materials on malnutrition, hunger, and the threat of climate change. Strategized and implemented the digital launch for a Super Bowl Ad for Colgate Toothpaste, including creating a microsite and drafting the email campaign to encourage people to use less water when they brush their teeth.Worked with the cast of Hamilton to create a contest, website redesign, and microsite to revitalize and fundraise for Eliza Hamilton's legacy project: Graham Windham, an orphanage-turned family services agency. Spearheaded legislative comms strategy for March of Dimes to protect the ACA during the Trump AdminWorked directly with BSD's Development Team to help design a rebrand of the BSD Tools CRM that would be more user-friendly Drafted interactive engagement quizzes for clients, incl. Heifer FoundationGhostwrote for major A-list celebrities to fundraise for clients. Strategized and implemented EOY fundraising campaigns to maximize donations for clients.Drafted Facebook Ad Copy for Team USA during the 2016 OlympicsWorked with a team of designers to create beautiful email campaigns including a "Dare to Wear White After Labor Day" campaign for Colgate Whitening Toothpaste and a Teenage Mutant Ninja Turtles Colgate Toothpaste for Kids campaign. Drafted copy for website redesigns for clients. Hard-coded all emails. Used MoveableInk to create fundraising clocks and other interactive fundraising tools.

New York, Ny

Was part of the winning campaign that won marriage equality nationwide!!Drafted email correspondence for 12 state-wide marriage equality campaigns and 8 state-wide anti-discrimination campaigns across the country. Implemented A/B Testing, managed sends, coded emails, and analyzed results of email program.Managed social media accounts for over 20 state-wide campaigns for both Twitter and Facebook. Worked with a designer to launch social media for campaigns initiatives and key moments.Strategized educational campaigns around the judicial process surrounding the legal fight for marriage equality and advocacy campaigns to fight RFRA bills and win non-discrimination protections. Interviewed LGBTQIA people about their experiences to create compelling and beautiful storytelling projects.Drafted content for microsites, worked in coalition with religious leaders, conservative leaders, LGBTQIA groups, industry groups to pass non-discrimination laws for LGBTQIA people.

Washington, Dc

• Authored and designed email blasts for clients using Salsa and NationBuilder for list sizes ranging between 20,000-500,000 subscribers. Email subjects included a wide range of topics including economic, environmental and social issues. Fundraising high: Single email push: $7,268 (goal = $2,000). Runner up: $6,297 (goal = $2,000) Series of emails: $33,224 (goal = $5,000). Runner up: $26,085 (goal = $5,000)• Designed A/B and/or multivariate experiments, interpreted and communicated test data in order to maximize donations and actions.• Successfully helped grow email list subscribers through Facebook ads, list swaps, list acquisitions and more.• Presented at conferences on increasing email list size, best/worst practices for email campaigns, SEO, blog and social media strategy.• Organized virtual phone banks with CallFire for three separate successful Senate races. Provided tutorial and email assistance, drafted calling script.

• Coordinated national divestment campaign created by Arianna Huffington of the Huffington Post that encourages individuals and institutions to divest from ‘Too Big To Fail’ banks and move to small community banks and credit unions. From the beginning of the campaign till the time I left, 9 to 10 million checking accounts had moved.• Prepared groundwork for organically created Move Your Money/Bank Transfer Day where 650,000 new credit union accounts were opened in the month of October 2011 and 70,000 individuals moved their money on Bank Transfer Day alone. Recent reports show that 5.6 million moved their accounts in the 90 days following this push. • Spearheaded legislative strategy, working with elected officials to introduce bills in Maryland, New Mexico, Hawaii and Washington State, two of which successfully passed and were signed into law.• Worked with elected officials nationwide to encourage divestment movements at the local level. Created a campaign to encourage Recorders and Registers of Deeds to move county funds out of Bank of America and JP Morgan.• Pitched stories to the Huffington Post and managed social media, providing updates to Facebook and Twitter, wrote daily blog posts on website as well as a biweekly newsletter for supporters. Successfully increased social media presence to over 46,000, with 10,000 new likes in the final year of my employment with the campaign.

• Successfully elected Juan Vargas to the State Senate of California by just 22 votes in a historic election.• Assistant to Regional Field Director responsible for 60% of district in large-scale field operation.• Originally hired as campaign organizer, quickly progressed through promotion culminating in overseeing four organizers and 35-50 paid canvassers.• Supervised canvass shifts, planned phone banks, mapped out precinct walks for canvassers using PDI and coordinated canvasser appreciation events.• Conducted interviews, trained canvassers and conducted opposition research.

Congressman Larry Kissell (NC-08)• Compiled and analyzed constituent feedback, organizing input for future correspondence.• Drafted form letters addressing constituent concerns.• Attended briefings and reviewed hearings, summarized the information given and wrote memos for legislative staff.• Attended to constituent services including flag requests and passport needs.

• Spread issue content to the public through email blasts, mailings and local forums to jump-start statewide campaign.• Prepared daily news clips summarizing press coverage and assembled press packets for distribution.• Compiled research from press editorials over a ten-year span highlighting the history of statewide media bias against legalized gambling.• Collaborated with team to review and select platform speakers for local forums and town meetings. • Maintained campaign website, providing daily updates.• Sent out weekly newsletters to steering committee members and supporters.• Organized financial information for campaign finance report.