Business Systems Analyst, Marketing
Wakefield, Ma
Integrated input from the client and project teams for multi-channel pharmaceutical marketing engagements.• Documented and defined functional requirements for http://www.boehringer-ingelheim.com/ and wrote SQL/Unica Campaigns for www.spiriva.com, www.pradaxa.com, www.dulcolax.com• Created professional, presentable, and understandable reports with key metrics such as number of hits and user counts.• Lead and coordinated System Integration Testing (SIT), User Acceptance Testing (UAT) and associated activities for new web designs as well as enhancements for marketing efforts. • Implemented best practices and educated marketers how email intersects with other marketing channels.